Do your marketing campaigns get the results you’re after — results that your business needs to stay not only solvent but growing? Custom marketing might be the next step you should take to produce the ROI you need.
Direct mail stands as one of the most effective marketing tools around. It’s a proven method that continues to produce. As part of your overall marketing strategy, and combined with other successful tools like business e-cards, email marketing campaigns, and customer retention programs, direct mail will position your business for optimal ROI.
Think most businesses don’t need customized marketing solutions? That’s true only if you want to keep your business locked into its past performance, and stunt its growth. Customers have changed, and the way they buy has changed, too. That’s why every business can benefit from customized marketing solutions: A finely tuned marketing program will target your…
Whenever you decide to begin a new marketing campaign, the end result should provide a significant return on the investment, or ROI. That’s why it’s important for businesses to take the time to evaluate the best strategy moving forward, one that will get results. Cross-media marketing campaigns could be just what you’re looking for — they…
Customer satisfaction surveys are an effective tool businesses can use to gauge success. A well-developed survey with a long-term strategy can provide valuable insight as to why customers selected your company, and how your business can strategize change to boost marketing ROI. To be successful, however, a customer satisfaction survey should follow five guidelines:
One of the most important components of a strategic marketing plan is your database. At the most basic level, without an effective database, you won’t have anyone to sell to. And businesses need a solid database of email and postal addresses through which to generate interest in products and services.
An email marketing campaign can be an effective tool that optimizes your existing database of customers. But what is the best way to go about implementing email marketing to make your investment in this tool successful?
Businesses that rely on local consumers to drive sales can benefit from taking a neighborly approach to marketing. Used in combination with other direct-mail marketing campaigns, a multilevel strategy that includes customer prospecting can be an ideal, cost-effective means to producing a more effective customer database.
Are you satisfied with results of your marketing efforts? Does your overall marketing strategy include a variety of tools, including social media, direct mail and lead generation to reach the widest consumer base possible? If it doesn’t include business ecards for marketing, you’re likely missing out on a huge demographic and the potential to increase…
Lead generation has long been used by businesses to increase sales. What’s new about lead generation, however, is how it’s done — and the cost-per-lead ratio with this new approach is much more cost effective. Using internet technology and a host of marketing communication solutions, the ability to get a return of exclusive leads just…
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