Many HVAC companies have found that their marketing strategy, content ideas, sales and customer promotions get more attention and generate more business if they’re built around a theme. One way to come up with some unusual, attention-getting and out-of-the-box ideas is to sync your marketing calendar with national and local holidays, events and celebrations. Think about filling…
There are many business owners in the HVAC industry who find that prospecting and selling don’t come naturally. If you run a home heating and cooling company offering expert home comfort and related services, you may instead excel at managing people or you may have more of an engineering mindset. No matter where your true interests and…
Customer feedback is, and has always been, valuable. It can help you refine your products and service offerings. You can use feedback to help create (or choose to offer) new HVAC products and services by revealing customer problems and unmet marketplace needs – and much more. However, dealing with the flood of feedback and opinion unleashed online on…
Prospecting is one of the most effective business development tools that can differentiate you, if you follow a system to do it the right way. Marketing activities like targeted emails or direct mail can help build your name and brand identity, but they need to provide convenient ways for the client to respond. When you…
Once a transaction has ended, your buyers walk away with a new home and you walk away with a commission check. The savviest brokers know that their relationship with the buyer is just beginning. With a good client retention program, you can get referral business from the client but also be in position to help him/her…
Niche marketing dovetails into the secret for success in real estate—focus. When you choose a niche for yourself, you identify a geographical area, a client profile or a property profile that helps you concentrate your knowledge and target your marketing activities. Creating a niche business and marketing system to go with it offers multiple rewards….
Other than repeat business, client referrals are some of the most lucrative leads you can receive. When a referral comes in, that prospect starts with some knowledge of you and how effective you are based on a testimonial from someone that he or she trusts. All that you need to do is to convert the…
September 2013 Issue The Latest Real Estate Marketing Tool: Video – Should You Embrace It? Video has established itself as the way to communicate online. Did you know Google gives video content increased priority in its rankings? People of all ages watch videos on every kind of device, ranging from smartphones to television sets. If…
August 2013 Issue What Is One Client Worth In Real Estate If you’ve ever bought a cell phone or a razor with replacement blades, you’ve done business with a company that understands the lifetime value of a client. Those businesses pay little or no attention to the profit they earn on the first sale. Instead,…
July 2013 Issue Learn From Closed Real Estate Deals With Well-Crafted Client Satisfaction Surveys A closing isn’t the end of your relationship with the client. While it may lead to a paycheck and the client might not have any more business to conduct with you at this time, there’s still one important piece to the…
End of content
End of content
