April 2013 Issue Spring lead generation: Utilize the changing seasons to entice new clients Spring is here and besides refreshing showers and beautiful flowers, it brings HVAC companies a unique opportunity to generate new business. Consider using the following proven lead generation and retention strategies that work especially well in springtime. Seasonal sales and customer…
October 2012 Issue 3 HVAC Marketing Rules To Live By This month we’ve got some ideas to help you build on the progress we know you’ve already made marketing your HVAC company, because you pay close attention to our newsletters! 1. Position yourself as an HVAC expert Ensure that all communications position you as a…
September 2012 Issue HVAC Marketing Without Setting Your Hair On Fire: Being Effective Without The Drama To be successful in the HVAC industry, you must have the right combination of highly trained technicians, great marketing and a steady stream of business. It can be tempting to fall into the pattern of playing pricing games and…
February 2013 Issue Is your customer database an untapped asset for growth? For many small businesses, the answer (unfortunately) is yes. Most HVAC contractors aren’t experts in data analysis or database management – or they’re too busy running their business to optimize their data-gathering process. Since today’s business climate is very data-driven, leaving this asset…
Customer Lifetime Value (CLV) Marketing experts will advise you to concentrate as much time / money (or more) upon keeping current customers than acquiring new ones. The reason for this has everything to do with customer lifetime value. Maintaining your hard-won customer relationships is absolutely crucial to HVAC business success. Hard-won is a very apt…
eConnectionsTM Turn-Key E-mail Marketing Campaign Have you been collecting your customers’ e-mail addresses and not sure what the best e-mail marketing campaign for your business is? Halo Programs eConnections customer retention program is your turn-key e-mail marketing solution. eConnections is a low cost e-mail marketing campaign for your entire customer database. eConnections E-mail Marketing Programs eConnections…
Free your mind and let Halo Programs generate leads for you. Don’t worry about setting reminders, printing labels, licking stamps, or sending your own e-mail newsletters Halo Programs will validate and maintain your customer database. Halo Programs offers a variety of 100% turn-key customer retention drip marketing programs that are designed to generate leads, get…
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