Generating positive feedback from your customers is one of the most effective ways to demonstrate that you have what it takes to build successful relationships and offer borrowers what they need. Word of mouth drives nearly 75 percent of all customer buying decisions, and 63 percent of customers say they are more likely to use a service…
We’re nearly half-way through 2016. Are you meeting your yearly mortgage marketing goals? More specifically, are you reaping the rewards from a post-closing campaign that sends borrowers milestone communications? Why Post-Closing Mortgage Marketing Matters Mortgage marketing is much more than getting the borrower through the door; it’s about consistent, sustained follow-up to create customers for life….
Using CRM (Customer Relationship Management) software, marketing to past customers, improving websites, targeting renters, and distributing marketing materials like brochures and flyers are all common strategies lenders use for mortgage lead generation. Leads, of course, are essential if you’re in the business of financing mortgages, with every lead a possible loan customer. While all of these methods…
If you hope to succeed in the mortgage business, you need a steady source of new customers. Advertising and marketing have their places, but a mortgage referral program, where you reward your existing customers for providing leads on new customers, can be a highly effective tool. If you depend on high-quality, actionable leads, a customer…
Marketing is a primary key to success in every industry. Without marketing, you depend on your customers to find you. Marketing is your way of reaching out to potential customers, so you can turn them into actual customers. There are many different methods to choose from; you could rely on advertising, frequent home shows or…
Without customers, you have no business. Without new customers, you have no growth. You know that gathering leads is crucial to continued success in your mortgage business. With the changing landscape in everything related to real estate, what are the must-have tools for mortgage lead generation today? Social Media You’re no doubt in one of…
In any industry, attracting and maintaining customers is a necessary part of doing business. The first step to getting customers is getting leads. There are many potential sources of leads; here are a few common sources: Website In the modern connected world, your website is your primary point of contact with potential customers. When people…
As a mortgage lender, you provide finances to put people and businesses into properties. No matter where you do business, there are customers available. The trick is to make sure these customers know who you are and why they should be doing business with you. Your sphere of influence is the people and businesses you…
Co-branded marketing occurs when two brands with related products team up to win customers. While you may not have heard of co-branded marketing, you have almost certainly seen it before. When you go to the grocery store, you invariably find certain types of products displayed close to each other. Whether it is cookies and milk,…
You’ve got your marketing program set and you’re sending out regular communications, but you’re not getting the response you expected. Your program may need help. Look over these ideas for making your mortgage marketing communications more effective. 1.) Target your marketing. Some marketing programs send mass mailings indiscriminately. To make every dollar count, create targeted mailings…
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