Activate. Capture. Deliver. Opportunities from Relationships Already Earned.

Mortgage CRM with Marketing Automation

For banks, credit unions, and mortgage lenders.

MortgageHalo is mortgage CRM software with automated marketing built in. It nurtures prospects, keeps borrowers and agents informed during the loan, and stays in touch with past clients and referral partners, so those relationships turn into repeat and referral business. Everything handled for you from setup to send.

MortgageHalo pulls leads, adds testimonials and generates referrals

Trusted by

BEST MORTGAGE CRM SYSTEM APPROVED BY MORTGAGE PROFESSIONALS

Building Relationships. Building Business.

While you’re closing loans and keeping clients happy, MortgageHalo is automatically identifying and cultivating future prospects. Our dedicated mortgage CRM with automated marketing utilizes time-proven marketing techniques to keep your name out there, and when a hot lead pops-up, you’re notified immediately.

Prospects

MortgageHalo automatically sends a variety of marketing and other communication to your past and future clients. Not only does it automatically send messages for milestone events, birthdays, applications, targeted eMails and more, but our exclusive ClientTracker™ constantly monitors for hot leads, notifying you immediately if one of your contacts has a mortgage refinance opportunity or if their home goes up for sale.

Prospects
Active Clients

Active Clients

MortgageHalo automatically keeps you, your client and the Real Estate Agent informed at every step of the loan process, keeping everyone on task and informed. Once their loan application is complete and closed, a Client Satisfaction Survey and a Thank You Card are sent for valuable feedback and testimonials. Your client will automatically be entered into our CRM, keeping you top of mind for any referral or repeat business.

From your first contact to a borrower for life

MortgageHalo follows each borrower from first contact through the loan and for years after.

  1. Email on autopilot. Personalized email to prospects and past clients each month, done for you.
  2. Close the loan. Borrower and agent stay informed, and a survey and thank-you card follow closing.
  3. Tell the neighbors. Just Financed and Just Sold postcards, co-branded with you and the real estate agent.
  4. Keep the borrower. A multi-year program by mail and email, or an email-only post-close campaign.
  5. Stay in touch. When it ends, they go back to monthly email. If they buy or refinance again, enroll them in a new program.

Banks and credit unions use the programs to offer their other services. If you sell your loans, a program keeps your name in front of the borrower after the loan is sold. Email, including post-close campaigns, is in every plan; postcards and multi-year programs are ordered through the Marketing Store.

Proven Fixes to Common CRM Pitfalls

Free Executive Guide

MortgageHalo

Consistency Drives Growth.
MortgageHalo Makes It Automatic.

Unlike traditional CRMs that rely on user activity and task management, MortgageHalo was designed specifically for mortgage lenders, banks, and credit unions. It operates continuously in the background, ensuring borrower and partner relationships remain active before, during, and after the loan.

Plans, and what happens after you sign up

Every standard plan is done-for-you email marketing: account setup by our team, a personalized profile, contact list import, monthly emails written and sent for you, replies to your inbox, ClientTracker listing alerts and application triggers.

  • Standard plans (Starter, Growth and Pro): priced by the number of users and contacts. Starter is $499 a month or $4,999 a year (up to 3 users and 4,500 contacts). Growth is $749 a month or $7,499 a year (up to 6 users and 9,000 contacts). Pro is $999 a month or $9,999 a year (up to 10 users and 15,000 contacts).
  • Enterprise, for banks, credit unions and larger lenders: adds custom branding and campaigns, LOS integration, a lead assignment module, satisfaction and executive reporting, and multi-location and multi-brand setups. Priced for your organization, so it starts with a demo.
  • Additional campaigns: print mail, Every Door Direct Mail, on-demand pieces and multi-year client follow-up programs are ordered through the Marketing Store when you want them, and are priced separately from your plan.

After you pay online:

  1. You complete a short onboarding form.
  2. Our team builds your account.
  3. You review and approve it.
  4. You send us your contact list.
  5. We launch your marketing.

Our customer service team may call or email you during setup.

Or call 1-248-669-6900 or email sales@haloprograms.com.

Real Measurable Results

Halo has run customer retention programs since 1973, and for mortgage lenders since the late 1980s. MortgageHalo saves loan officers time by keeping them in touch with borrowers for years after closing. Consistent marketing can increase a lender’s repeat-customer rate up to three times over a few years.

CRM ADOPTION RATE
OUR LENDERS’ AVG. BORROWER RATING
CLIENT SURVEY RESPONSE RATE
EMAIL OPEN RATE

Features of Our Mortgage CRM Tool

Mortgage marketing automation CRM

Automated Marketing

Runs Without Your Team

Prospects, borrowers, past clients and agent partners hear from your loan officers at the right moments: loan milestones, birthdays, holidays and monthly newsletters. Our team writes, designs and sends it, so your loan officers do not have to.

Mortgage marketing automation CRM

CRM

Built for Mortgage

Contacts, listing alerts and email reporting in one place, built for loan officers, banks and credit unions. It works beside your loan origination system and does not replace it.

Mortgage marketing automation CRM

Co-Marketing

Grow Agent Referrals

Share co-branded marketing with your real estate agent partners, so both of you stay in front of the clients you share.

Mortgage marketing automation CRM

On-Demand Marketing

Order Mail When You Need It

Order postcards, letters, Every Door Direct Mail and email campaigns from the Marketing Store, with your logo and contact details added for you. Our own team prints and mails them.

Why lenders choose MortgageHalo’s mortgage CRM

Rated 4.4 out of 5 on Capterra (49 reviews) and 5.0 out of 5 on G2 (4 reviews).
Ratings as of October 2026. G2 rating source: G2.com, Inc.

They have been very responsive, open communication and interested in how our company can best utilize their product rather than having us change our culture to use their product.

Joan B. Vice President
Review on Capterra, August 2026

If you are a mortgage leader at a bank or credit union evaluating CRM platforms, this is the one.

Brian C. Residential Lending Manager
Review on Capterra and G2, May 2026

I have helped the same customers repeatedly, and now I am helping their kids. That is what consistent, long-term relationship marketing does. It is a no-brainer.

Nevin M. Senior Mortgage Lender
Review on Capterra and G2, June 2026

The ClientTracker listing alerts are a game changer. I know when past clients are on the move and call them immediately. Those conversations are natural and meaningful.

Daniel G. CMB, SVP
Review on Capterra, June 2026

We did not limit it to the mortgage department. We expanded the platform to our branch managers, allowing them to strengthen and maintain customer relationships through the same system.

Marc R. Chief Mortgage Officer
Review on Capterra, May 2026

We have had a great experience. The customer feedback has been very beneficial to us. I really like the ease of use for my sales team. Once the contact is entered the system works automatically.

Ric S. Banking President
Review on Capterra, February 2019

MortgageHalo Has You Covered

We’re continuously improving our applications, database, processes and systems to give your team the best tools available.

Cloud Based

Our applications are mobile friendly, ensuring you have access to contacts, reporting, data, and functions from anywhere at anytime!

LOS Integration

We integrate into your business’ Loan Origination System, seamlessly syncing with your client data and business software.

Custom Development

We offer custom integrations, marketing campaigns, and workflows to support your organization’s unique needs.

Staff Training & Support

We will train your entire team including Loan Officers, Sales Managers, and more. We’re always ready to help!

Data Security

MortgageHalo is hosted on Amazon Web Services (AWS). Your data is securely stored and protected using safeguards designed to keep your information safe.

Industry Compliant

We stay up to date on industry regulations and standards, with safeguards in place to help protect your brand and support compliance requirements.

Our Partners

  • Constellation Mortgage Solutions
  • mba
  • Michigan Mortgage Lenders Association (MMLA)
  • Encompass
  • calyx

Have a question? See the MortgageHalo FAQ.