Email Marketing Automation: A Powerful Tool for Residential HVAC Contractors
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Email Marketing Automation: A Powerful Tool for Residential HVAC Contractors

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Introduction Communication happens instantly in today’s digital age, and consumer expectations are higher than ever. Staying connected with clients is crucial for any business, especially for service-focused industries like residential HVAC (Heating, Ventilation, and Air Conditioning). One effective and efficient way for HVAC contractors to maintain regular communication is through email marketing automation—a tool that…

4 Ways to Make That Email Marketing Campaign More Human and Less Corporate

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When your customers and prospects deal with your company, they want to engage with a human being, not with an impersonal corporate identity that seems distant or unapproachable. Email marketing should forge a human connection between you and the recipients, providing a pleasant experience that strengthens bonds and increases loyalty between your company and your…

A 5-Pronged Approach for Using Strategic Email Marketing for Quality Lead Generation
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A 5-Pronged Approach for Using Strategic Email Marketing for Quality Lead Generation

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As a technique for lead generation, email marketing is fast and effective. By using the following five steps to develop your strategic email marketing program, you’ll be able to get your message in front of the customers who are most likely to respond to your value proposition.

Survey Shows Email Marketing Still Packs a Punch Compared to Social Media Efforts

Survey Shows Email Marketing Still Packs a Punch Compared to Social Media Efforts

Bylori

Marketing through social media is important to a comprehensive marketing strategy, but a recent industry survey shows that email marketing remains a powerful technique for getting your sales messages, offers and promotions in front of the people most likely to respond to them. In an iConsumer survey conducted by the international management consulting firm McKinsey &…

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