Email marketing is an economical and effective way for companies to stay in touch with their customers, make announcements and promote their products and services. But what’s the best way to maximize this marketing strategy? Use the following tips to make your email marketing as effective as possible.
When your customers and prospects deal with your company, they want to engage with a human being, not with an impersonal corporate identity that seems distant or unapproachable. Email marketing should forge a human connection between you and the recipients, providing a pleasant experience that strengthens bonds and increases loyalty between your company and your…
As a technique for lead generation, email marketing is fast and effective. By using the following five steps to develop your strategic email marketing program, you’ll be able to get your message in front of the customers who are most likely to respond to your value proposition.
Marketing through social media is important to a comprehensive marketing strategy, but a recent industry survey shows that email marketing remains a powerful technique for getting your sales messages, offers and promotions in front of the people most likely to respond to them. In an iConsumer survey conducted by the international management consulting firm McKinsey &…
Email marketing remains a powerful, practical, and economical way of distributing your marketing messages to a wide audience. As you refine your email marketing processes, keep in mind the following seven areas that can help ensure your emails get opened and read.
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