Most mortgage marketing is still based on traditional advertising methods. True, it is changing, with companies embracing a range of innovative and interactive approaches, but there’s still more you can do. Along with current client engagement and boosting customer loyalty, marketing automation enables you to generate more quality leads. Here’s how to take control of…
#mbaBEST The annual Michigan Bankers Association Bankers Education Summit and Trade (BEST) Show takes place from April 11-13, 2017 at the Grand Traverse Resort and Spa in Acme, MI. The conference runs from 8:00 a.m. to 5:00 p.m. daily and will cover pertinent topics that include discussion of best practices as well as latest approaches…
Mortgage CRM (Customer Relationship Management) software has many benefits for your organization. It saves you time on customer communications and helps you create personalized marketing campaigns that generate more quality leads and retain loyal customers. But all that’s only true if you choose the CRM that meets the needs of your particular business. Here are…
Likes, motivations, and preferences are the keys to unlocking relationships with customers. Personalized mortgage marketing opens the door to conversation, which results in customers feeling you care about their problems. When customers feel understood, a foundation is laid on which great relationships are built. There are a number of ways to add a more personal…
For lenders, a well-organized and up-to-date mortgage marketing database is an invaluable tool for generating quality leads and building profitable customer relationships. Since data quality has a direct impact on conversion rates, clean data ensures higher deliverability and helps you better nurture and qualify leads. Your company’s database is a living, breathing thing, and letting…
Lenders constantly feel the pressure to find more effective and efficient ways to retain customers. Customer retention is always a challenge, but there are ways to make your mortgage marketing campaigns more successful at building better customer loyalty. It starts with understanding that it takes a different marketing approach to keep current customers than to gain…
A bank’s customer onboarding process is a critical function. It impacts customer experience, servicing, and relationships which, in turn, impact profits. Often considered a routine and even insignificant process, inefficient onboarding unfortunately leads to customer attrition and missed growth opportunities, including cross-selling. Many banks still have fragmented processes that prevent a seamless onboarding function. You can…
Content marketing is ideal for a wide range of businesses, but is particularly well-suited for the mortgage industry. It’s a powerful way to build trust with prospects and cut through the false promises that can lead to disappointment. Mortgage content marketing lets you create and distribute valuable and relevant content to an audience looking for…
Digital channels allow mortgage marketers to identify their target audience and increase lead generation. If you’re struggling with digital marketing, take solace in the fact that you’re not alone. Many mortgage lenders have difficulty putting together a digital marketing plan. We’ve compiled five digital marketing secrets you may not have heard about that can help…
If you’re a mortgage lender, you struggle with getting new clients. So you reach out to current customers and past clients, network with realtors, and create targeted marketing campaigns. While there’s no shortage of ways to generate leads from your database, you might feel there aren’t any approaches you haven’t tried. Here are three outside-of-the-box…
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