Every business needs new customers, but finding them isn’t easy. After all, most customers that would be interested in your services won’t come knocking your door down with their money in hand. That’s where a prospect list comes in handy. At its simplest, a prospect list is a group of contacts you should call to…
Events are a huge part of getting new customers to work with your company for many small businesses. That’s true of all sorts of companies, from art galleries to car dealerships to service-based businesses like landscape designers and insurance agencies. Knowing how to design and create an invitation mailing successfully can be tricky, however. In…
Keeping your existing customers happy is obviously important, and if your company is going to expand and continue to move forward, you also need new customers coming in. While many small businesses are moving toward electronic marketing methods only, the fact is that you can do a better job to attract new customers with direct mail…
Potential customers are the lifeblood of any small business, and if you’re not growing that means you’re slowing down. Understanding how to build a potential customer list can help keep new clients and consumers coming in the door. While learning how to build a potential customer list isn’t always easy, it is something every business…
Coupons have been an accepted form of marketing for years because they work to entice new customers while providing incentives for your regular customers to come back. Coupon mailings need to be done effectively though if you want them to really help you generate more business. Use this guide to make sure your coupon mailings are…
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