Building a brand as a small business competing with bigger companies, many of which have considerably larger budgets, can feel like performing a magic trick. The truth is that small business marketing is all about scale and doing as much as you can with what you have. For many small business owners, instructional videos are…
Small business marketing requires effort, creative thinking and an understanding of tried-and-true marketing techniques that really work. To be successful when you’re trying to build a company or resources are limited, you’ll need to get clever with your marketing. Creating an email newsletter can be an ideal way to stay in touch with customers and…
Small business marketing is never easy. Whether you’re in a crowded marketplace trying to compete with the big boys, or you just want to continue growing so you don’t start shrinking, e-mail is likely at the fore of your thoughts. E-mail marketing can be effective, but many business users simply don’t get the responses that…
Developing small business marketing efforts that reach your target customer base and achieve the results you’re looking for can be a difficult process. When you’re running a small business in a crowded marketplace, as so many owners, cutting through the fray and reaching out to make sales or pick up new clients becomes even harder….
Reaching your target audience with marketing materials can be difficult for any small business. The fact is that even knowing who you should be trying to reach and which customers are really ideal for your business can be problematic. When it comes to generating leads and retaining customers, creating customer profiles can be a huge…
In today’s business world, you can’t expect to compete without having a significant web presence. Just managing a website isn’t going to cut it anymore though. You need your website to be an effective weapon in your brand’s arsenal. No matter what your company does, your small business marketing efforts do more for you. Improving your…
Content creation and sharing is a huge part of small business marketing in this technology driven age. If you’re not creating and sharing regularly, you’re missing out on one of the most cost-effective marketing strategies available. Finishing content on time and getting it to your regular and potential customers isn’t always easy for a small business…
Small business marketing isn’t an easy task. Around every corner and on every page, you’ve got a competitor. Even if you excel at what you do, getting customers to come to you the first time and return to you over and over again can be difficult. Writing effective ads for your small business is essential…
Everybody from small businesses to major corporations use email to reach out to existing customers and potential customers. The problem is that the average consumer is so flooded with marketing campaigns that they can’t see straight. Most consumers aren’t even using laptops or desktops anymore either, which makes email marketing a whole different ball game,…
Small business email marketing has been around for just about as long as the concept of email. While it used to take considerable effort and a lot of money, small business email marketing is now much more accessible to the average business manager and owner. The real question is whether or not email marketing and a…
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