No matter how specialized the industry, its marketing can be broken down into three essential marketing tactics: attraction, conversion and retention. Whether you deal in products or services, whether your company is a small retail boutique or a major manufacturer, these three marketing tactics will form the backbone of your business.
Businesses rise and fall on the strength of numbers. Here are seven important numbers that will help your business grow and improve client retention.
Online marketing is no different from other marketing in that it requires a call to action that encourages the customer to take the next step, whether that is contacting your company or making a purchase. Optimizing your conversion rate can be accomplished by recognizing the four main buying stages your site visitors may occupy, and then…
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