Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Emerging Trends in Multichannel Marketing
It is not accurate to say any one marketing channel is dead and no longer worthwhile. It is important to reach your customers with a combination of both direct and indirect channels. This way, they can choose to interact and purchase your product or service in the channel best suited to them. The Digital Consumer…
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Mortgage Lead Generation From Referral Partners
Using CRM (Customer Relationship Management) software, marketing to past customers, improving websites, targeting renters, and distributing marketing materials like brochures and flyers are all common strategies lenders use for mortgage lead generation. Leads, of course, are essential if you’re in the business of financing mortgages, with every lead a possible loan customer. While all of these methods…
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Contractor Marketing: Is Your Website Helping or Hurting You?
Generating leads is paramount to your contracting business. While this may be stating the obvious, it is critical that your website creates a responsive environment for your contractor marketing goals. Merely having a presence on the web is not good enough in the competitive marketplace. While SEO and keywords certainly help to drive web traffic for…
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Examples of Contractor Marketing Campaigns That Generate Leads
Contractor marketing is a very specific niche where reputation, reliability, and timing come together in ways unlike many other industries. Staying at the top of your customers’ minds and competing in an industry filled with professionals of all prices and levels of quality is far from easy, but the right contractor marketing can put…
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5 Things You Should Be Doing on Your Real Estate Blog
If you have a real estate blog it’s likely you are hoping to use this blog to gain leads or at least reach out to new clients. Just writing random articles may make you feel like you are actually out there doing something, but there’s more to working a blog. 5 Must-Know Real Estate Blog…
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Social Media: How to Create an Effective Strategy for Small Business Marketing
The relevance of social media isn’t lost on most small business owners these days. With the average American spending 37 minutes on social media sites each day, the importance has never been more obvious. The problem is that many people simply don’t know how to use it in terms of effective small business marketing. Keep…
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Your Customer Database Is Gold! The Fortune Is in the Follow-up
Gold was originally discovered by humans around 5000 B.C. and is so valued that most of the gold mined since that time is still in circulation. The word is commonly used to describe anything cherished, beneficial, rare and difficult to obtain. It is a good way to view your customer database. Extracting gold from the earth…
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4 Keys to a Mortgage Referral Program That Works
If you hope to succeed in the mortgage business, you need a steady source of new customers. Advertising and marketing have their places, but a mortgage referral program, where you reward your existing customers for providing leads on new customers, can be a highly effective tool. If you depend on high-quality, actionable leads, a customer…
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5 HVAC Marketing Tips for the Slow Times
If you think HVAC marketing is best done during the busy times, think again! There are tons of opportunities awaiting you with customers who need to be reminded about your services during slow times! Here are a few HVAC marketing tips to keep in mind when your appointment levels are low: 1. Thank Your Customers. …
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Characteristics of Successful Real Estate Agents
There’s no better example of a self-motivated entrepreneur than a real estate agent. Entrepreneurs are defined by their initiative, willingness to take risks, and ability to dig in and get their hands dirty. So, what makes a successful real estate agent? While it’s important to stay on trend with the latest marketing techniques and technological…
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Maximize Profits With Mortgage Customer Relationship Marketing
Marketing is a primary key to success in every industry. Without marketing, you depend on your customers to find you. Marketing is your way of reaching out to potential customers, so you can turn them into actual customers. There are many different methods to choose from; you could rely on advertising, frequent home shows or…
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How to Unlock The Potential in Your Real Estate Client Database
Clients are a real estate agent’s most important asset—and a real estate client database is essential to best serving those customers through consistent delivery of relevant, valuable information that keeps your brand and name at the top of their minds. Effective use of your real estate client database opens the door to easier prospecting, more…