Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Attracting Top Talent: 3 Things Your Firm Should Be Doing
Regardless of your industry, it is a people business. Attracting top talent is on the mind of every business owner and manager. The basics of a good salary, retirement plans, and other benefits must be in place. But to keep top talent, you also have to provide job satisfaction. Just as acquiring customers is highly competitive,…
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Customer Retention: Elements of an Effective Contractor Newsletter
Bringing back consistently loyal customers to your HVAC company for service should always be a company objective. A loyal customer base provides the backbone of your business revenues, much more so than generating new business does. Many marketing methods are available to keep customers returning for service that can be effective when deployed properly to your customer…
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Improve Your HVAC Lead Generation: Better Leads Than PPC
There was a time, not too long ago, when PPC (pay-per-click) advertising, all by itself, could produce an ROI worth your interest. Times have changed, and today’s consumers require a bit more work to make you worth their effort. That doesn’t mean you have to work harder; it simply means you have to adjust your…
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Is Your Website Killing Your Real Estate Business?
While up to 70% of your real estate business leads will come from your sphere and referrals, Internet marketing, including your website, can bring up to 10% of your business. This number is continually growing as new generations enter the market and older generations realize there is a lot they can do themselves before even picking up the…
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Effective Ways to Jumpstart Your Mortgage Sphere of Influence
As a mortgage lender, you provide finances to put people and businesses into properties. No matter where you do business, there are customers available. The trick is to make sure these customers know who you are and why they should be doing business with you. Your sphere of influence is the people and businesses you…
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Communicating with Customers: Finding the Best Ways to Get Your Message Across
Your customers keep your business afloat and your bottom line in the black. As a small business owner, they’re clearly your biggest asset and one you need to retain at all costs. Doing that isn’t always easy though. One of the main reasons a small business can lose customers, or never get enough of them…
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The Keys to Designing Effective Corporate Marketing Programs
Designing effective corporate marketing programs on your mind? Many focus on their business plan, but do not give adequate time and attention to the marketing plans necessary to make their business plan a reality. The following are four keys for designing effective corporate marketing programs. Identify your customers You should always begin by describing your target…
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Halo Programs to Exhibit at the 2016 ACCA Conference & IE3 Expo
We’re excited to share that Halo Programs will be exhibiting at this year’s ACCA Conference & IE3 Expo, and we can’t wait to be a part of the action! This year, Charlotte, NC will play host to one of our favorite events from March 10th through the 13th. The Charlotte Convention Center is where contractors and…
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3 HVAC Marketing Tips to Expand Your Business While You Save Time & Money
HVAC marketing, like marketing for any industry, requires a certain savvy and finesse that’s meant specifically for your target market. If you think that stellar marketing has to cost an arm and a leg in both time and money, take a look at these tips. Time and your bottom line will stay on your side while…
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How to Get Traction With Co-Branded Mortgage Marketing
Co-branded marketing occurs when two brands with related products team up to win customers. While you may not have heard of co-branded marketing, you have almost certainly seen it before. When you go to the grocery store, you invariably find certain types of products displayed close to each other. Whether it is cookies and milk,…
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2016 Leading Real Estate Companies of the World Conference
Halo Programs is looking forward to exhibiting at this year’s premiere event for LeadingRE members, taking place February 24-26 at the Fontainebleau in Miami. At the 2016 Leading Real Estate Companies of the World® Annual Conference, real estate professionals have an incredible opportunity to learn from some of the top thought leaders in the industry….
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Building a Prospect List: Where’s The Money?
Every business needs new customers, but finding them isn’t easy. After all, most customers that would be interested in your services won’t come knocking your door down with their money in hand. That’s where a prospect list comes in handy. At its simplest, a prospect list is a group of contacts you should call to…