Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
-
Developing a Winning HVAC Customer Retention Strategy
Most CMOs explore outside their scope in search of sales when their greatest revenue source is waiting right at their doorstep. Customer retention rates that are increased by a mere 5% raise profits by between 25% and 95%. This applies to all industries, but HVAC customer retention generates profits per customer that soar high above…
-
How to Add Personalized URLs on Your Real Estate Mailings
Personal URLs (PURLs) are an extremely effective form of marketing, doubly so for real estate mailings. Just what are PURLs? Think of them as a personal website that’s been set up to capture direct or email campaign responses. They’re easy to use and can be customized using content specifically targeted to each recipient’s personal needs…
-
Boost Referrals With a 5-Year Mortgage Marketing Campaign
We’re nearly half-way through 2016. Are you meeting your yearly mortgage marketing goals? More specifically, are you reaping the rewards from a post-closing campaign that sends borrowers milestone communications? Why Post-Closing Mortgage Marketing Matters Mortgage marketing is much more than getting the borrower through the door; it’s about consistent, sustained follow-up to create customers for life….
-
Three Reasons Why Agents Should Be Using a Real Estate CRM
No matter what type of real estate business you’re running, whether it be a referral-based business or a hit the phones type of business, every agent should have a real estate CRM. A CRM or customer relationship management platform can help you maintain contact with your current leads and your former clients. A good real…
-
Small Business Email Marketing: How to Write Compelling Email Copy
The average consumer is flooded with email messages each day. From advertisements for home products, to department store sales, to notifications from social media sites like Facebook and Twitter, most people simply don’t have time to wade through all of it. Marketing copy is often the first thing that gets moved to the trash. If…
-
Emerging Trends in Multichannel Marketing
It is not accurate to say any one marketing channel is dead and no longer worthwhile. It is important to reach your customers with a combination of both direct and indirect channels. This way, they can choose to interact and purchase your product or service in the channel best suited to them. The Digital Consumer…
-
Mortgage Lead Generation From Referral Partners
Using CRM (Customer Relationship Management) software, marketing to past customers, improving websites, targeting renters, and distributing marketing materials like brochures and flyers are all common strategies lenders use for mortgage lead generation. Leads, of course, are essential if you’re in the business of financing mortgages, with every lead a possible loan customer. While all of these methods…
-
Contractor Marketing: Is Your Website Helping or Hurting You?
Generating leads is paramount to your contracting business. While this may be stating the obvious, it is critical that your website creates a responsive environment for your contractor marketing goals. Merely having a presence on the web is not good enough in the competitive marketplace. While SEO and keywords certainly help to drive web traffic for…
-
Examples of Contractor Marketing Campaigns That Generate Leads
Contractor marketing is a very specific niche where reputation, reliability, and timing come together in ways unlike many other industries. Staying at the top of your customers’ minds and competing in an industry filled with professionals of all prices and levels of quality is far from easy, but the right contractor marketing can put…
-
5 Things You Should Be Doing on Your Real Estate Blog
If you have a real estate blog it’s likely you are hoping to use this blog to gain leads or at least reach out to new clients. Just writing random articles may make you feel like you are actually out there doing something, but there’s more to working a blog. 5 Must-Know Real Estate Blog…
-
Social Media: How to Create an Effective Strategy for Small Business Marketing
The relevance of social media isn’t lost on most small business owners these days. With the average American spending 37 minutes on social media sites each day, the importance has never been more obvious. The problem is that many people simply don’t know how to use it in terms of effective small business marketing. Keep…
-
Your Customer Database Is Gold! The Fortune Is in the Follow-up
Gold was originally discovered by humans around 5000 B.C. and is so valued that most of the gold mined since that time is still in circulation. The word is commonly used to describe anything cherished, beneficial, rare and difficult to obtain. It is a good way to view your customer database. Extracting gold from the earth…