Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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5 Ways to Promote Client Referrals With Stellar Customer Experience
When you give clients an outstanding customer experience, they naturally gain a higher level of trust in you and develop a highly positive opinion of your company, employees, products and services. At the point when customers feel most favorable to you, they’re also more likely to be willing to provide high-quality client referrals to family, friends and…
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3 Strong Methods for Engaging Your Audience With Content Marketing
In today’s business environment, content marketing gives you the opportunity to engage with your customers and attract their interest by providing valuable content that’s relevant to their interests or problems. Content marketing is powerful and effective, but it works best as a long-term strategy that gradually builds engagement among well-defined audiences of customers and prospects.
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What Is One HVAC Customer Worth?
Is It Cheaper to Keep Your HVAC Customers Than Find New Ones? When it comes to heating, ventilation and air conditioning services, keeping the customers you have can be the mainstay of your business. You not only gain the value of handling their HVAC needs on a regular basis, but you can earn referrals to…
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Inbound Marketing Techniques That Complement More Traditional Means
In today’s marketing environment, even content-centered inbound marketing can be less effective than traditional methods such as cold calling or email marketing. Customers simply can’t keep up with all the blogs, e-books, white papers, and websites that bombard them daily. Here are some ways you can use inbound marketing to give your marketing processes an advantage…
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4 Steps to Successfully Market Fall HVAC Tuneups and Winterization Services
As the seasons change, consumers are aware they need to schedule HVAC services. By conducting powerful HVAC marketing for fall, you have a huge opportunity to increase brand awareness, boost your client base and bring in more revenue. Follow these four steps to successfully market your HVAC tune-ups and winterization services this fall. Step 1:…
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The Importance of Marketing ROI and How to Measure Program Success
The amount of money and resources spent on marketing represents a significant portion of most companies’ annual operating budgets. To be certain that you’re getting the best return on investment (ROI), it’s necessary to measure marketing ROI in terms that allow you to evaluate where your marketing expenses are producing the best and most profitable results.
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Customer Relationship Management and Marketing Go Hand-In-Hand
Once you’ve acquired a pool of customers, you can’t assume they’ll stick with you and return to purchase again and again. The relationship between your company and your customers must be nurtured and cultivated over time, which will translate into more sales and better customer retention. Customer relationship management helps keep your existing customers happy and…
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Creating a Marketing Message With True Substance and Differentiation
Successful marketing requires more than just establishing the aesthetic look and feel of your products or company. The best designed and presented marketing materials won’t be effective without a solid, credible and convincing message behind them. Here are some ways of creating a marketing message that will get your point across quickly and show prospective customers…
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Build a Referral Marketing Plan With These 5 Tips
The old adage “it’s who you know that counts” can sometimes lead to big payoffs in business. By using existing customers as a source for referrals, you can increase business and find new clients without the expensive, time-consuming processes of cold calling and lead generation. Here are five effective tips you can use to build…
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Cross Selling Strategies That Truly Generate Profitable Results
Effectively applied cross selling strategies let you improve your customers’ experience while also increasing overall revenue and profits. When you cross sell, you’re providing added value and more solutions with additional products and services that complement what they’ve already purchased. Here are some effective cross selling strategies that will benefit your bottom line while helping your…
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Repeat Customer Marketing: Growing Your Existing Book of Business
Study after study has shown that it costs more for a business to attract new customers than to retain existing ones. Low estimates suggest it’s four times more costly to get a new customer than keep an old one, while higher estimates put the cost at 30 times or higher. A well-planned and executed program…