Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Branding Your Firm Through Compelling Experiential Marketing
Techniques for branding your firm take many forms, but one that’s gaining more attention among marketers is experiential marketing. This type of marketing focuses not just on your products and services, but on creating an experience that draws in your customers and engages them physically, intellectually or emotionally. Here are some ways you can use experiential…
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Upselling and Cross-Selling Techniques That Won’t Backfire
When your customer is ready to purchase, you can often increase the amount of that sale with upselling and cross-selling techniques. Upselling involves suggesting elements such as an increased quantity of a product, a longer service contract or a more comprehensive suite of services. Cross-selling involves suggesting other products or services, or other uses of existing products…
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Tried and True Prospecting Program Techniques
When new techniques for customer acquisition emerge, it’s tempting to give them a try. Some may be useful, but if they don’t work for your company, you’ll end up wasting substantial amounts of time and effort for little return. The best way to ensure successful prospecting program results, devote a major portion of your prospecting…
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4 Ways Loan Officers Can Use Social Media to Network
In business, the strongest relationships are built on familiarity and trust. Loan officers who are known to their clients, perceived as being trustworthy, and demonstrate a level of genuine authority and professional knowledge are likely to be the most successful. Here are four ways loan officers can use social media to keep in touch with clients, referral sources, and…
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4 Social Media Tips for Building Lasting Client Relationships
In the real estate industry, it’s essential to build lasting client relationships. After all, you’re not just selling property; you’re also selling yourself. Your clients need to feel comfortable with you before they trust you with the life-changing process of buying a new home. Fortunately, with the right social media strategy, building lasting relationships is easy. Use…
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Defining Your Target Audience When Developing a Marketing Strategy
You no doubt understand your products and services extremely well, but do you know who you’re selling them to? All products and services will have a target market, a group of clients and potential clients who will be most interested in your products and receive the most benefit from what your business has to offer. If…
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A 5-Pronged Approach for Using Strategic Email Marketing for Quality Lead Generation
As a technique for lead generation, email marketing is fast and effective. By using the following five steps to develop your strategic email marketing program, you’ll be able to get your message in front of the customers who are most likely to respond to your value proposition.
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Building Brand Loyalty Involves a Personalized Approach to Client Contact
Maintaining a steady stream of new customers is important to your business, but in the rush to find new clients, don’t overlook the customers you already have. Here are some effective ways to make a personal contact with your existing customers and build brand loyalty that keeps them coming back.