Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Defining Your Target Audience When Developing a Marketing Strategy
You no doubt understand your products and services extremely well, but do you know who you’re selling them to? All products and services will have a target market, a group of clients and potential clients who will be most interested in your products and receive the most benefit from what your business has to offer. If…
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A 5-Pronged Approach for Using Strategic Email Marketing for Quality Lead Generation
As a technique for lead generation, email marketing is fast and effective. By using the following five steps to develop your strategic email marketing program, you’ll be able to get your message in front of the customers who are most likely to respond to your value proposition.
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6 Elements of Online Content That Makes It Shareable and Grows Your Audience
Content marketing is a powerful tool made even more effective through shareable online content. The effects of your content marketing efforts will be multiplied many times if your current customers share your content with friends, family and colleagues who may not know about you. Here are six elements for creating appealing, shareable online content.
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Building Brand Loyalty Involves a Personalized Approach to Client Contact
Maintaining a steady stream of new customers is important to your business, but in the rush to find new clients, don’t overlook the customers you already have. Here are some effective ways to make a personal contact with your existing customers and build brand loyalty that keeps them coming back.
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7 Qualities of a Memorable Client Follow-Up Program
Successful companies realize their engagement with customers doesn’t end after a purchase of products or services. A client follow-up program offers you the chance to deepen your relationship with customers while also increasing the chance that they’ll return to you again.
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4 Approaches to Building Your Customer Base
New customers are the lifeblood of all businesses, but they can sometimes be challenging and expensive to acquire. When you’re running an HVAC business, it’s easy to get caught up in the rush of day-to-day services you’re providing. It’s important, however, to make time to build your customer base to meet your business goals. Don’t despair, just…
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Brand Consistency: One of the Most Powerful Marketing Tools Available
Building and maintaining a brand in the modern marketplace requires using every tactic available to you to get customer attention and interest. One of the most powerful tools you can use to help your brand grow and thrive is brand consistency. Brand consistency means constantly using a consistent image, voice and message in presenting your…
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Create Stronger Ties With Your Customers With These Tips
A good business/customer relationship means you’ve competently provided what they want or need. They are pleased with the transaction and are likely to come back for your products and services again. Here are some useful ways to create stronger ties with your customers and ensure both you and they get the maximum benefit from your interaction.
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Effective Content Marketing Requires a Strategy — The 5-Step Process to Make it Strong
Content marketing remains an effective way for businesses to reach their customers with relevant information that increases brand awareness, conversions and loyalty. Here is a five-step process you can use to create a consistent, documented content marketing strategy for your company.
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Halo Programs Not Affected By Heartbleed Bug
An encryption flaw called the Heartbleed bug is already being called one of the biggest security threats the Internet has ever seen. The bug has affected many popular websites and services. Fortunately, Halo Programs never incorporated OpenSSL in any of our products and services. Our customers don’t need to worry, as our services continue to…
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4 Lead Nurturing Tips That Result in Quality Closings
Simply getting good leads isn’t enough to drive your real estate practice to greater success. Once you have them, you need to shepherd them along to move them towards an eventual closing. Lead nurturing is the practice of turning a contact into a conversation with an eye towards eventually converting it to a sale. Here…
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Infographic Unveils Rules for Client Retention
At Halo Programs, we keep our fingers on the pulse of marketing in several industries. When it comes to real estate, we’ve discovered some intriguing statistics about client retention. Did you know that a 10 percent increase in your client retention rate yields a 30 percent rise in the value of your company?