Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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4 Approaches to Building Your Customer Base
New customers are the lifeblood of all businesses, but they can sometimes be challenging and expensive to acquire. When you’re running an HVAC business, it’s easy to get caught up in the rush of day-to-day services you’re providing. It’s important, however, to make time to build your customer base to meet your business goals. Don’t despair, just…
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Brand Consistency: One of the Most Powerful Marketing Tools Available
Building and maintaining a brand in the modern marketplace requires using every tactic available to you to get customer attention and interest. One of the most powerful tools you can use to help your brand grow and thrive is brand consistency. Brand consistency means constantly using a consistent image, voice and message in presenting your…
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Create Stronger Ties With Your Customers With These Tips
A good business/customer relationship means you’ve competently provided what they want or need. They are pleased with the transaction and are likely to come back for your products and services again. Here are some useful ways to create stronger ties with your customers and ensure both you and they get the maximum benefit from your interaction.
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Effective Content Marketing Requires a Strategy — The 5-Step Process to Make it Strong
Content marketing remains an effective way for businesses to reach their customers with relevant information that increases brand awareness, conversions and loyalty. Here is a five-step process you can use to create a consistent, documented content marketing strategy for your company.
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Halo Programs Not Affected By Heartbleed Bug
An encryption flaw called the Heartbleed bug is already being called one of the biggest security threats the Internet has ever seen. The bug has affected many popular websites and services. Fortunately, Halo Programs never incorporated OpenSSL in any of our products and services. Our customers don’t need to worry, as our services continue to…
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4 Lead Nurturing Tips That Result in Quality Closings
Simply getting good leads isn’t enough to drive your real estate practice to greater success. Once you have them, you need to shepherd them along to move them towards an eventual closing. Lead nurturing is the practice of turning a contact into a conversation with an eye towards eventually converting it to a sale. Here…
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Infographic Unveils Rules for Client Retention
At Halo Programs, we keep our fingers on the pulse of marketing in several industries. When it comes to real estate, we’ve discovered some intriguing statistics about client retention. Did you know that a 10 percent increase in your client retention rate yields a 30 percent rise in the value of your company?
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Lead Generation and Marketing Automation Go Hand in Hand
Marketing automation is a business strategy that can give you a significant edge in the acquisition, nurturing and conversion of new customers. Evidence continues to mount that a well-run and intelligently deployed system of marketing automation can produce substantial improvements in sales efficiency, lead generation, customer retention and conversion.
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5 Tips for Ramping Up Your Prospecting Strategy
Prospecting for new clients is a vital component of maintaining consistent sales and reaching revenue goals. However, it can be easy to see prospecting as a tedious chore or an unpleasant obligation, perhaps even as something to be put off until absolutely necessary. Here are five tips you can use to boost your prospecting strategy…
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Using Instagram for Real Estate Marketing Piques the Interest of Socially Savvy Buyers
One could argue that real estate professionals and Instagram are just made for each other. All people are attracted to images, of course, and especially those looking to buy a home or rent office space. Using Instagram for real estate marketing provides a free and easy way to share photos and short video clips of your listings…
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Direct Mail Marketing: 3 Keys to Getting it Opened Time After Time
With all the attention that’s paid to online marketing in today’s business environment, it’s easy to lose track of a reliable, tested and effective way to get customers’ attention: direct mail marketing. For many, direct marketing gets assigned to the category of “junk mail” that’s more likely to be thrown away unopened than read. If you’re…
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5 Tips for Creating Effective Direct Mail Marketing Content
Even though much of today’s marketing efforts are focused online, the old tried-and-true method of direct mail marketing still works to produce leads and conversions. Here are five effective techniques for creating stronger content that will capture attention and convince readers to take the next step in the marketing process. Where could you improve your direct…