Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
-
Prospect For New HVAC Clients With This 6-Step Process
There are many business owners in the HVAC industry who find that prospecting and selling don’t come naturally. If you run a home heating and cooling company offering expert home comfort and related services, you may instead excel at managing people or you may have more of an engineering mindset. No matter where your true interests and…
-
5 Ways to Put Customer Feedback to Work for Your HVAC Business
Customer feedback is, and has always been, valuable. It can help you refine your products and service offerings. You can use feedback to help create (or choose to offer) new HVAC products and services by revealing customer problems and unmet marketplace needs – and much more. However, dealing with the flood of feedback and opinion unleashed online on…
-
Prospecting Basics: Dos and Don’ts Every Realtor Should Consider
Prospecting is one of the most effective business development tools that can differentiate you, if you follow a system to do it the right way. Marketing activities like targeted emails or direct mail can help build your name and brand identity, but they need to provide convenient ways for the client to respond. When you…
-
Client Retention: How to Always Keep in Touch With Your Buyers
Once a transaction has ended, your buyers walk away with a new home and you walk away with a commission check. The savviest brokers know that their relationship with the buyer is just beginning. With a good client retention program, you can get referral business from the client but also be in position to help him/her…
-
Niche Marketing: Becoming a Real Estate Expert in One Area Can Reap Big Rewards
Niche marketing dovetails into the secret for success in real estate—focus. When you choose a niche for yourself, you identify a geographical area, a client profile or a property profile that helps you concentrate your knowledge and target your marketing activities. Creating a niche business and marketing system to go with it offers multiple rewards….
-
How to Turn Client Referrals into New Sales for Your Real Estate Business
Other than repeat business, client referrals are some of the most lucrative leads you can receive. When a referral comes in, that prospect starts with some knowledge of you and how effective you are based on a testimonial from someone that he or she trusts. All that you need to do is to convert the…
-
Increasing Client Retention Is a Constant Goal — 4 Ways to Make That Happen
Finding leads and converting them to customers is a major concern for any company, but these processes are only part of a comprehensive client retention strategy. Here are four reliable ways to increase client retention: Reward your clients – Your clients will react favorably to gestures that make them feel noticed and appreciated. For example, provide customer-only discounts,…
-
More Database Marketing Tips Now Available in Our Resource Center
Are you ready to reach out to your contacts and customers with a marketing message? Let your database work for you. Halo Programs introduces the second in our new resource series to help you understand how to implement a more effective database marketing campaign. It’s full of tips and solutions that your company can implement…
-
Survey Shows Email Marketing Still Packs a Punch Compared to Social Media Efforts
Marketing through social media is important to a comprehensive marketing strategy, but a recent industry survey shows that email marketing remains a powerful technique for getting your sales messages, offers and promotions in front of the people most likely to respond to them. In an iConsumer survey conducted by the international management consulting firm McKinsey &…
-
Is Marketing Automation Right for Your Company? 7 Signs It’s Time to Say Yes
As companies grow and acquire customers, it gets more difficult to manually manage that expanding pool of customer data. If your operations are exhibiting any of the following signs, it may be time to establish a marketing automation program for your company.
-
Reaching Out to Past Clients Is Worth the Effort, Don’t Let Your Competition Steal Them
Finding new leads and cultivating them into customers is a necessary process, but it shouldn’t be the only method you use to keep the revenue flowing. Your past customers are also a rich source of potential sales, one that will take less commitment of resources and effort to reacquire. By reaching out to past clients, you’ll be…
-
5 Important Pointers for Developing Client Surveys
Communicating regularly with your customers gives you the chance to find out what you’re doing right and wrong directly from the persons most affected by your actions. Developing client surveys that make the best use of this opportunity to communicate with your customers will let you ask the important questions that can help you refine your business…