Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Customer Database Programs Make Marketing More Efficient
If you’re like most business owners, you have one major asset you’re not using fully: your customer database. Third-party customer database programs can give you an easy way to tap that gold mine you’re already sitting on. You’ll have an easy, effective way to keep your customers loyal and bring in fresh leads.
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Brand Consistency Matters: Keep Your Name Relevant to Your Client
Developing a brand identity requires careful assessment of your market and structuring of the message you send to both potential and existing customers. To properly sustain and build your brand, these messages must be designed to accomplish two important goals: maintaining brand consistency and demonstrating product relevance.
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Kirk King To Speak At Revenue North Business Growth Summit
Kirk King, President of Halo Programs, has been chosen to be one of the 68 Detroit and Michigan area experts who will be speaking at the Revenue North Business Growth Summit on May 21, 2013 at the Sheraton-Novi Hotel. As a result, we have free passes for anyone who has never attended a Revenue North Summit….
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Drip Marketing Essentials: Effective Techniques
The modern marketing world often seems to depend on speed. However, in some cases, a slower and more deliberate marketing campaign can produce better results. Drip marketing is an approach to awareness building, sales and marketing that relies on effective messages delivered over an extended period of time.
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Keeping Customers Is Key — and Doable With These Strategies
When you’re growing a business, especially when you’re on a limited budget, keeping customers is more than half the battle. In fact, studies suggest keeping an existing customer costs around seven to 10 times less than winning over a new one. These practical strategies will help you build a loyal customer base on any budget.
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7 Ways to Personalize Your Marketing Plan
Personalized marketing could make the difference between a continuous flow of customers and a wasted marketing budget. The average person sees as many as 5,000 ads a day, so it takes something extra to grab attention.
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Building Brand Loyalty in 5 Steps
Building brand loyalty isn’t so much about massive effort as it is about leveraging what you have. It starts with a deep understanding of your customers’ needs and outstanding products or services that meet those needs.
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3 Benefits of Using a Branded Marketing Program
A marketing campaign can be improved significantly if you focus on creating a brand for your products and services. Your brand becomes your market identity, a source of immediate recognition for you and your products.
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Neighborhood Marketing: Target a Known Demographic
Does your most promising customer base live within a 20-minute drive from you? Are these the folks who are most likely to become your frequent buyers and loyal fans? If so, it makes sense to establish a neighborhood marketing plan that lets you concentrate some resources on this market.
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Cross-Selling Marketing Strategies to Propel Your Brand
By using appropriate cross-selling marketing techniques, you can substantially improve the basic transactions between customers and your company. Cross-selling allows you to enhance the customers’ experience while at the same time boosting the amount and type of products purchased, which benefits your profitability and brand awareness.
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For Optimal Customer Retention, Establish Clear Marketing Tactics
Growth doesn’t require constant hassle, but it does take clarity. Clarity is what makes a finely tuned customer retention system one of the most powerful weapons in your marketing arsenal. To be truly effective, though, that system must be based on focused, high-impact tactics tailored to your customer base.
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Creating Stronger Ties With Your Customers
The growth of the World Wide Web and the proliferation of social media channels have provided unprecedented opportunities for you to create stronger ties with your customers.