Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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HVAC Marketing Without Setting Your Hair On Fire
September 2012 Issue HVAC Marketing Without Setting Your Hair On Fire: Being Effective Without The Drama To be successful in the HVAC industry, you must have the right combination of highly trained technicians, great marketing and a steady stream of business. It can be tempting to fall into the pattern of playing pricing games and…
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Is your customer database an untapped asset for growth?
February 2013 Issue Is your customer database an untapped asset for growth? For many small businesses, the answer (unfortunately) is yes. Most HVAC contractors aren’t experts in data analysis or database management – or they’re too busy running their business to optimize their data-gathering process. Since today’s business climate is very data-driven, leaving this asset…
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Let Your Database Drive Your Marketing Efforts – Start With a Company Database Evaluation
Database marketing is a powerful and effective way to generate new leads while promoting brand loyalty and increasing sales to existing customers.
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Online Response Forms: Garner Quality Leads With Creative Questions
Online response forms provide marketers, website owners and virtual businesses with the opportunity to gather useful information from potential customers who visit social media pages, websites and blogs.
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Embrace Today’s Technology and Reach More Eyes With Multichannel Marketing
Today’s most effective marketing takes full advantage of all of the channels available to companies. Multichannel marketing uses more than one method to reach new customers and to communicate with existing clients. More importantly, multichannel techniques combine and coordinate these multiple contacts to get the best possible return on marketing campaigns. By leveraging modern communication…
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Putting Your Database to Work for Marketing
The information contained in your customer database is a rich and reliable source of insight into your customers’ needs, interests and buying habits.
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Kirk King of Halo Programs Among Elite 40 Under 40
Press Release from L. Brooks Patterson, Oakland County Executive Oakland County, Michigan – April 30, 2013 Kirk King of Halo Programs, Inc is among Oakland County Executive L. Brooks Patterson’s “Elite 40 Under 40” Class of 2013. Chosen from more than 350 nominees, King represents the best of Oakland County. Every one of the “Elite…
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Keeping Up With The Times: A Must For Customer Retention
While new leads and conversions must be a major part of your marketing efforts, you must also dedicate continual attention to customer retention strategies. Here are some fundamental techniques for maintaining customer interest in your business and for giving your client base good reasons to return to you again.
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Check Out Your Own Online Presence and See Your Company From Clients’ Eyes
Your online presence is tied directly to factors such as your website and your participation in social media. Cumulatively, however, it amounts to much more than simply being on Facebook or getting found in a Google search.
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Turn Your Customer Database Into a Lead Generation Machine
The basic information you maintain on your customers is extremely useful, but a well-managed customer database can be much more than a simple repository of customer data. You can also use it as an effective lead generation tool that lets you find additional ways to serve existing customers, as well as new clients who have a…
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Halo Programs Receives 3 Achievement Awards
http://www.onlineprnews.com/news/370753-1366124199-continuity-programs-receives-3-achievement-awards.html Walled Lake-based relationship marketing systems firm recognized for outstanding owner leadership and business success. Online PR News WALLED LAKE, Michigan – April 16, 2013 – Halo Programs, a leading customer relationship marketing firm, and its owner have received three awards based on business achievement and success. Local Michigan organizations recently honored the company for…
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4 Ways Relationship Marketing Trumps Traditional Marketing Techniques
Traditional one-way marketing has its place, but if you’re relying solely on these methods, you may find it hard to build up a base of loyal customers. Ads and branding will get people in the door, but winning loyalty requires a long-term relationship marketing plan.