Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Check Out Your Own Online Presence and See Your Company From Clients’ Eyes
Your online presence is tied directly to factors such as your website and your participation in social media. Cumulatively, however, it amounts to much more than simply being on Facebook or getting found in a Google search.
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Turn Your Customer Database Into a Lead Generation Machine
The basic information you maintain on your customers is extremely useful, but a well-managed customer database can be much more than a simple repository of customer data. You can also use it as an effective lead generation tool that lets you find additional ways to serve existing customers, as well as new clients who have a…
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Halo Programs Receives 3 Achievement Awards
http://www.onlineprnews.com/news/370753-1366124199-continuity-programs-receives-3-achievement-awards.html Walled Lake-based relationship marketing systems firm recognized for outstanding owner leadership and business success. Online PR News WALLED LAKE, Michigan – April 16, 2013 – Halo Programs, a leading customer relationship marketing firm, and its owner have received three awards based on business achievement and success. Local Michigan organizations recently honored the company for…
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4 Ways Relationship Marketing Trumps Traditional Marketing Techniques
Traditional one-way marketing has its place, but if you’re relying solely on these methods, you may find it hard to build up a base of loyal customers. Ads and branding will get people in the door, but winning loyalty requires a long-term relationship marketing plan.
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Customer Tracking: Know When You’re Needed Again
Timing is an essential part of serving customers effectively and expanding your business.
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6 Tips for Getting Your Client Database on Track
Your client database is one of your most powerful tools for sustaining relationships with your existing customers and at the same time expanding your business with repeat sales. Here are six effective ways to keep your client database current, accurate and ready to work for you.
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How Radius Marketing Can Attract Potential Clientele
You already know highly targeted marketing gets better results than a scattershot approach. Even so, there’s one type of targeted marketing you may be overlooking: radius marketing.
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Customer Database Programs Make Marketing More Efficient
If you’re like most business owners, you have one major asset you’re not using fully: your customer database. Third-party customer database programs can give you an easy way to tap that gold mine you’re already sitting on. You’ll have an easy, effective way to keep your customers loyal and bring in fresh leads.
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Brand Consistency Matters: Keep Your Name Relevant to Your Client
Developing a brand identity requires careful assessment of your market and structuring of the message you send to both potential and existing customers. To properly sustain and build your brand, these messages must be designed to accomplish two important goals: maintaining brand consistency and demonstrating product relevance.
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Kirk King To Speak At Revenue North Business Growth Summit
Kirk King, President of Halo Programs, has been chosen to be one of the 68 Detroit and Michigan area experts who will be speaking at the Revenue North Business Growth Summit on May 21, 2013 at the Sheraton-Novi Hotel. As a result, we have free passes for anyone who has never attended a Revenue North Summit….
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Drip Marketing Essentials: Effective Techniques
The modern marketing world often seems to depend on speed. However, in some cases, a slower and more deliberate marketing campaign can produce better results. Drip marketing is an approach to awareness building, sales and marketing that relies on effective messages delivered over an extended period of time.
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Keeping Customers Is Key — and Doable With These Strategies
When you’re growing a business, especially when you’re on a limited budget, keeping customers is more than half the battle. In fact, studies suggest keeping an existing customer costs around seven to 10 times less than winning over a new one. These practical strategies will help you build a loyal customer base on any budget.