Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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7 Ways to Personalize Your Marketing Plan
Personalized marketing could make the difference between a continuous flow of customers and a wasted marketing budget. The average person sees as many as 5,000 ads a day, so it takes something extra to grab attention.
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Building Brand Loyalty in 5 Steps
Building brand loyalty isn’t so much about massive effort as it is about leveraging what you have. It starts with a deep understanding of your customers’ needs and outstanding products or services that meet those needs.
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3 Benefits of Using a Branded Marketing Program
A marketing campaign can be improved significantly if you focus on creating a brand for your products and services. Your brand becomes your market identity, a source of immediate recognition for you and your products.
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Neighborhood Marketing: Target a Known Demographic
Does your most promising customer base live within a 20-minute drive from you? Are these the folks who are most likely to become your frequent buyers and loyal fans? If so, it makes sense to establish a neighborhood marketing plan that lets you concentrate some resources on this market.
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Cross-Selling Marketing Strategies to Propel Your Brand
By using appropriate cross-selling marketing techniques, you can substantially improve the basic transactions between customers and your company. Cross-selling allows you to enhance the customers’ experience while at the same time boosting the amount and type of products purchased, which benefits your profitability and brand awareness.
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For Optimal Customer Retention, Establish Clear Marketing Tactics
Growth doesn’t require constant hassle, but it does take clarity. Clarity is what makes a finely tuned customer retention system one of the most powerful weapons in your marketing arsenal. To be truly effective, though, that system must be based on focused, high-impact tactics tailored to your customer base.
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Creating Stronger Ties With Your Customers
The growth of the World Wide Web and the proliferation of social media channels have provided unprecedented opportunities for you to create stronger ties with your customers.
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Getting the Most From Your Email Marketing Campaign
An email marketing campaign offers a convenient and inexpensive way to communicate new offers to your existing customers. In carefully managed contexts, email marketing also provides connections with thousands of potential new customers.
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Optimizing Your Conversion Rate With Customized Calls To Action
Online marketing is no different from other marketing in that it requires a call to action that encourages the customer to take the next step, whether that is contacting your company or making a purchase. Optimizing your conversion rate can be accomplished by recognizing the four main buying stages your site visitors may occupy, and then…
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Keeping Your Customers Coming Back: 5 Tips
Customer loyalty is one of the best indicators of lasting profitability. While a great product and fair prices play undeniable roles in keeping your customers loyal, those factors alone aren’t enough. To win repeat business, there’s more you’ll need to do.
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Marketing Your Product: Are You Part Of The Daily Conversation?
While social media holds considerable influence in the marketing field, don’t ignore the most powerful form of communication possible for marketing: word-of-mouth advertising.
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Setting Realistic Lead-Generation Goals
A consistent strategy for generating leads is necessary to the continued success of any business. The pursuit of leads, however, must be tempered with the historical realities of your market.