Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Getting the Most From Your Email Marketing Campaign
An email marketing campaign offers a convenient and inexpensive way to communicate new offers to your existing customers. In carefully managed contexts, email marketing also provides connections with thousands of potential new customers.
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Optimizing Your Conversion Rate With Customized Calls To Action
Online marketing is no different from other marketing in that it requires a call to action that encourages the customer to take the next step, whether that is contacting your company or making a purchase. Optimizing your conversion rate can be accomplished by recognizing the four main buying stages your site visitors may occupy, and then…
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Keeping Your Customers Coming Back: 5 Tips
Customer loyalty is one of the best indicators of lasting profitability. While a great product and fair prices play undeniable roles in keeping your customers loyal, those factors alone aren’t enough. To win repeat business, there’s more you’ll need to do.
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Marketing Your Product: Are You Part Of The Daily Conversation?
While social media holds considerable influence in the marketing field, don’t ignore the most powerful form of communication possible for marketing: word-of-mouth advertising.
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Setting Realistic Lead-Generation Goals
A consistent strategy for generating leads is necessary to the continued success of any business. The pursuit of leads, however, must be tempered with the historical realities of your market.
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Taking Customer Loyalty Up a Notch: 5 Tips
According to recent research, improving your customer loyalty by just 10 percent can bring you an 80 percent boost in profits. When you think about it, a 10-percent improvement isn’t that drastic. Just by making a few changes in the way you approach customer retention, you could see an improvement like that within the year.
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Telling Your Company’s Story: 3 Ways to Make Your Narrative More Compelling
Company storytelling has become a catch phrase in today’s marketing world and with good reason. To really stand out these days, you need to be remarkable. You need a narrative that resonates with your target audience. For all the current talk about storytelling, though, many companies are still coming up short. If you’re struggling with…
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Your Brand Needs a Unique Stamp – Your Own
As social media brings businesses and customers closer together, the people who support your brand want to know your story —who you are, where you came from and why you’re doing what you do. Your brand needs a unique stamp, and the story of why you’re in your particular line of business will give it…
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6 Email Marketing Trends to Watch in 2013
Year after year, email marketing has remained one of the most reliable ways to nurture profitable customer relationships. Like any other online marketing method, though, email marketing is rapidly evolving. To keep your competitive edge in 2013, you’ll want to stay on top of these six email marketing trends.
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Relationship Marketing Programs Keep Your Customers As Sources Of Revenue And Referrals
“Relationship marketing” may be the current catchphrase, but the concept is as old as commerce itself. Developing relationships is the key to building a sustainable business.
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Radius Marketing: Take The Guesswork Out Of Prospecting
The successful search for new customers requires a targeted approach to prospecting and lead generation. Targeted marketing techniques such as radius marketing can give you a way to accurately identify the potential customers who are most likely to respond favorably to your product and service offerings.
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Strategies For Client Retention To Include In Your 2013 Marketing Plan
Before you finalize your 2013 marketing plan, take one more look through. Chances are you’ve left out at least one potentially profitable client retention strategy.