Residential Heating and Cooling Articles
Let ContractorHalo guide you through the complicated world of marketing with our curated selection of articles. With topics ranging from developing a winning HVAC customer retention strategy to loyalty marketing programs, you are sure to find answers you may have as a Comfort Advisor or a residential heating and cooling company team member.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into the HVAC Contractor business in order to help you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect residential HVAC industry marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
5 Tips for Creating a Goal-Driven HVAC Sales Team
HVAC sales professionals face unique challenges in today’s selling environment. Most customers are now accustomed to the typical sales pitch, so they won’t be impressed if your sales team is relying on the old standbys, like one-sided propositions. They can compare dozens, even hundreds of options online before they even reach out to an HVAC…
Developing a Winning HVAC Customer Retention Strategy
Most CMOs explore outside their scope in search of sales when their greatest revenue source is waiting right at their doorstep. Customer retention rates that are increased by a mere 5% raise profits by between 25% and 95%. This applies to all industries, but HVAC customer retention generates profits per customer that soar high above…
How to Propel Your Small Business With Radius Marketing
Marketing to your existing customers and using marketing to expand is obviously important for any small business. Radius marketing, which targets people around a certain address, could be just what your company needs. Keep reading to learn more about this style of marketing and how it can help you retain your current customers and find…
How to Set Clear Marketing Objectives That Build Your Business
If you want to build your company, it’s necessary that you establish workable plans and measurable marketing objectives. When you know what you’re reaching toward, you’ll be able to formulate detailed plans to achieve it. Better yet, you’ll know when your objectives have been met and when you need to form new goals to take…
Customer Database Marketing: The Key to Lead Generation and Retention
The daily work of finding new leads and retaining customers will, over time, generate considerable amounts of data. To continue bringing in new leads and serving your current customer base, this data needs to be organized and managed effectively. Effective CRM and database tools will allow you to use the data you already possess for…
Best Ways to Keep Your Name in Front of Clients for Repeat Business
It takes time and resources to nurture a prospect from qualified lead to paying customer. The return on investment you’ve made in acquiring customers can be compounded significantly by pursuing repeat business from existing clients. Here are some effective ways to keep your name in your clients’ awareness so that they’re likely to turn to you…
5 Ways to Put Customer Feedback to Work for Your HVAC Business
Customer feedback is, and has always been, valuable. It can help you refine your products and service offerings. You can use feedback to help create (or choose to offer) new HVAC products and services by revealing customer problems and unmet marketplace needs – and much more. However, dealing with the flood of feedback and opinion unleashed online on…
Reaching Out to Past Clients Is Worth the Effort, Don’t Let Your Competition Steal Them
Finding new leads and cultivating them into customers is a necessary process, but it shouldn’t be the only method you use to keep the revenue flowing. Your past customers are also a rich source of potential sales, one that will take less commitment of resources and effort to reacquire. By reaching out to past clients, you’ll be…
Marketing Program Examples For Your Business
In the flurry of planning and running a marketing campaign, it’s easy to forget that each marketing program will require specific steps and actions to be successful. Here are some marketing program examples that illustrate how Halo Programs can help you with customized, effective marketing processes.
Creating a Client Follow-Up System That’s Genuine and Works
As much as we might want sales to happen immediately, customers often don’t respond to sales and marketing efforts on the spot. For multiple reasons, they might not be ready or able to commit to a purchase.