Technology has improved how companies do business in many ways. It has also raised the expectations of customers. People want convenience, more options, and quality communications with companies. To earn business and keep customers loyal, your company must constantly be looking for ways to improve customer engagement. When you provide a way for customers to…
When looking at your HVAC business and determining who you’re going to market to, it’s essential to have all of the moving parts. You need to know where your leads are coming from, when in the home owning process people are most likely to come to you, and how much a new customer is worth…
It’s a great feeling when a plan comes together. But sometimes, the perfect plan you thought you were creating doesn’t turn out the way you envisioned. It only takes one missing piece to keep a marketing plan from rising to the top. If this important ingredient is missing from your organization’s mortgage marketing plan, now’s…
Every Realtor needs to ask themselves “How do I get former clients to work with me again?” While technology makes it easier than ever to stay in touch, it’s the carefully nurtured personal connection that keeps people coming back. Try these tips for staying top of mind when your past clients decide to sell or…
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