February and March. These can be “bad words” in our industry. We generally celebrate when either one, or both, of these months are over. Take this slower time to get ready for a strong spring and summer season. When April/May hits, it’s probably too late to get started. What would make this spring different than…
Customer retention is essential to the success of your HVAC business. Not only do repeat customers provide you with a steady stream of revenue, they can give you referrals, testimonials, and positive marks on review sites, all of which can lead to new HVAC customers. Upselling and reselling to your current customers is also more…
When you’re running an HVAC business, the more leads you can get, the better. Leads are the lifeblood of any contracting organization. But what about the quality of your leads? For example, if you’d prefer commercial contracts but most of the attention you’re getting is from homeowners, your strategy might need some adjusting. If you’ve…
HVAC sales professionals face unique challenges in today’s selling environment. Most customers are now accustomed to the typical sales pitch, so they won’t be impressed if your sales team is relying on the old standbys, like one-sided propositions. They can compare dozens, even hundreds of options online before they even reach out to an HVAC…
One of the most important jobs for a business owner to do is learn how to hire the best employees. If you constantly have star employees working for you, you won’t have to worry about your business as much. Here are four traits of a star HVAC sales employee so you know what to look…
As a contractor business, your marketing and sales can work differently from many other types of businesses. That’s why it’s so important to work closely with professional marketing partners who understand how your business structure works and how to generate new leads and customers for your business. At Halo Programs, we have built an entire marketing…
One of the most effective contractor marketing strategies is word of mouth marketing. This includes getting your customers to refer others to you. If you do a great job and have great customer service, then your past customers will be happy to refer their friends and family to your business. But how often do you…
When you’re running your HVAC business, it’s important to learn how to properly and effectively delegate so that you’re not a slave to your business. You want to work on your business, not constantly for it. So learning how to delegate is an essential skill to master. Here are a few tips for effective delegation. 1. Hire…
![How to Keep HVAC Customers for Life [Infographic]](https://haloprograms.com/wp-content/uploads/2018/01/Lifetime-Value-of-HVAC-Customers_Infographic_for-blog.jpg)
In your HVAC marketing strategy, it’s important to remember that retaining customers is just as essential as bringing in new customers. This is because the lifetime value of an HVAC customer can continue to bring in revenue for your company. Calculating lifetime value is a good idea to help give your business undeniable proof that retaining…
One of the best strategies for HVAC marketing is to utilize the good testimonials that your past customers have given you. There’s nothing stronger than the social proof of happy customers to make someone want to work with you. So how do you go about collecting high-quality testimonials to share on your website, on your…
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