Creating a Long-Term Mortgage Marketing Plan

Creating a Long-Term Mortgage Marketing Plan

The best mortgage marketing plans have a multi-layered strategy aimed at finding qualified borrowers. Creating a long-term, layered mortgage marketing plan helps you reach qualified leads and strengthen referral relationships. From learning everything you can about client demands to offering the solutions they need, here are ways to get serious about your organization’s mortgage marketing…

See You in Vegas for the 2018 LeadingRE Conference Week!

See You in Vegas for the 2018 LeadingRE Conference Week!

Ready to learn from and connect with some of the hottest names in real estate? Halo Programs is pleased to announce it will be sponsoring the Awards Gala entertainment at this year’s LeadingRE Annual Conference Week. Bringing together the power of the world’s largest community of independent real estate firms, the renowned professional development event will be held from…

3 Bank Marketing Strategies for 2018

3 Bank Marketing Strategies for 2018

Internal struggles and external threats to the industry itself will continue to be the two biggest challenges banks face heading into 2018. In its recently released report, “Predictions 2018: Financial Services Companies Get Serious About Digital Transformation,” Forrester projects that, as regulators continue to promote competition, most banks will spend the coming year working on new and…

Big Challenges Ahead for Mortgage Lead Generation

Big Challenges Ahead for Mortgage Lead Generation

It’s quickly become a mobile-first world. Lenders who use digital marketing techniques and automation for their mortgage lead generation efforts will be one step ahead of the competition and well on their way to improving their bottom line. Here’s how to face the coming challenges by optimizing your marketing assets for today’s digital reality. Face Tomorrow’s Mortgage Lead…

Why You Should Be Working With and Following-up With Renters

Why You Should Be Working With and Following-up With Renters

Marketing to renters has traditionally been used to attract first-time buyers. But in today’s market, many renters are not first-time buyers at all. For instance, renters are often in transition – changing jobs, between homes, or going through a divorce. Marketing to this diverse group can sustain your business for years to come. Real Estate…

Small Business Marketing: Creating Instructional Videos

Small Business Marketing: Creating Instructional Videos

Building a brand as a small business competing with bigger companies, many of which have considerably larger budgets, can feel like performing a magic trick. The truth is that small business marketing is all about scale and doing as much as you can with what you have. For many small business owners, instructional videos are…

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