A company cross selling campaign is a great way to capitalize on your hard-earned customer base. With cross selling, you already know your audience and that they are both aware and interested in your products and services. Lead generation and acquisition of new customers cost significantly more than maintaining a relationship with existing customers and…
When it comes to protecting your brand, meeting approval of compliance (if necessary) and maintaining a cohesive image, centralized marketing is the only option. With it, you ensure a consistent message is sent from all locations. The biggest pitfall of centralized marketing systems is that decision makers are often out of touch with people on the…
Success requires you be open to change and able to adapt quickly to changes in regulations and in the market. If your industry requires compliant marketing programs, look for those that allow you to control everything that’s sent out in your brand from a corporate level. Here are a few tips for enterprises to remain…
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