Postcards garner the most responses when they are sent to existing clients and customers, but they are also a good low-cost component of any marketing campaign. Five simple tips can help you make the most of this tried-and-true form of communication. Know Your Audience Speak directly to your target audience. Postcard marketing is great because…
Have you ever received a business card that stands out from others? There may be several you have seen that were exceptionally well made. A business card is an inexpensive and quick way to make a lasting impression. Regardless of your final business card design, be sure to include these core elements. Your company brand. To…
Technology has improved how companies do business in many ways. It has also raised the expectations of customers. People want convenience, more options, and quality communications with companies. To earn business and keep customers loyal, your company must constantly be looking for ways to improve customer engagement. When you provide a way for customers to…
The most effective marketing campaigns are multi-channel efforts that reach all members of your target audience in a way that best suits their preference. While there has been an increased focus on social media and digital marketing campaigns because they can reach consumers quickly and at a relatively low cost, you still need effective print…
Web to print (Web2Print) allows companies to upload their own unique content, review templates, and approve the final print materials without needing to meet face-to-face with the printer. The innovation saves companies time and money on their marketing materials. It helps businesses trim unnecessary spending, get their marketing materials faster, and remain competitive. The following…
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