To Craft a Unique Positioning, Do a Brand Audit to Establish a Benchmark
Maintaining your brand’s unique position in the marketplace requires a thorough understanding of what your brand stands for, what benefits it provides for customers, and what strengths and weaknesses define its identity. A brand audit is a comprehensive brand-focused SWOT (strengths, weaknesses, opportunities, and threats) analysis used to identify and define your brand’s unique characteristics. A…