Communicating regularly with your customers gives you the chance to find out what you’re doing right and wrong directly from the persons most affected by your actions. Developing client surveys that make the best use of this opportunity to communicate with your customers will let you ask the important questions that can help you refine your business…
Serving your customers and keeping them satisfied is vital to the continued existence of your business. Yet maintaining happy customers and anticipating what they want seems as difficult as ever. Customer satisfaction doesn’t require magic or the ability to predict the future; it simply requires the ability to see your business and the benefits of your offerings…
Substantial profits can come from repeat customers, and well-crafted and applied client retention strategies are the key to repeat business. Here are nine simple but effective ways to keep customers coming back to you.
Keeping clients is the goal of every company. However, the business world can be unstable, and despite all of the best efforts of a company’s management and staff, clients can leave the industry, go out of business or choose to go to one of your competitors. Here are some suggestions on how to prepare for and…
Business owners spend much of their time searching for the best ways to attract and keep customers. Equally valuable lessons can be learned from recognizing what drives customers away.
Your brand is your company’s identity. Carefully constructed and nurtured, it communicates the important characteristics of your company, as well as your products and services.
When you cross-sell, you offer an additional product or service that complements or is related to the purchase already being made. The customer’s already in a buying mood and may perceive your cross-selling strategies as a beneficial element of your customer service.
In today’s vast international market, focusing attention on your company, products and services becomes more difficult as similar offerings emerge from competing companies. The following are four corporate branding strategies that have been proven effective in specific demographic segments.
A customer who makes repeat purchases and sticks with your products and services has much more long-term value than a customer who purchases once and never returns.
A successful business applies careful attention to customer care at all points of the sales and servicing process. New leads must be cultivated and acted upon while current customers must be served efficiently and respectfully.
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