Personalizing the Customer Journey with Marketing Automation in the Mortgage Industry
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Personalizing the Customer Journey with Marketing Automation in the Mortgage Industry

Building strong relationships with potential and existing customers is the cornerstone of success in the mortgage industry. Unlike many other sectors, where business exchanges might be more transactional and brief, the mortgage industry relies heavily on long-term relationships and trust. This industry’s backbone is its ability to interact with customers, create positive experiences, and nurture…

Halo Programs Enhances Social Proof with Reputation Management Service
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Halo Programs Enhances Social Proof with Reputation Management Service

Loan officers, real estate agents, and comfort advisors will find it easier than ever to build social proof, thanks to a powerful feature offered by Halo Programs. Social proof is the phenomenon where people rely on the actions and opinions of others to make decisions. In business, this often translates to customers looking at reviews,…

Unlocking the Power of MortgageHalo: The Best Mortgage CRM Tool with Unmatched Open Rates

Unlocking the Power of MortgageHalo: The Best Mortgage CRM Tool with Unmatched Open Rates

Introduction In the competitive landscape of mortgage marketing, effective communication with clients and prospects is crucial. MortgageHalo sets itself apart as the best mortgage CRM tool, delivering over double the open rates of its competitors. This remarkable performance highlights the importance of choosing the right CRM for mortgage brokers, companies, and professionals who want to…

Creating a Goal-Driven Team: Best CRM for Contractors
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Creating a Goal-Driven Team: Best CRM for Contractors

HVAC sales professionals face unique challenges in today’s selling environment. Customers are now savvy and well-researched, often comparing dozens of options online before contacting an HVAC company. To stand out, your sales team needs a positive attitude, an ability to pick up on verbal cues, and most importantly, a sales strategy driven by established goals….

Tech Entrepreneur Marc Mandt Takes on Another New Challenge as the CTO at Halo Programs
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Tech Entrepreneur Marc Mandt Takes on Another New Challenge as the CTO at Halo Programs

WALLED LAKE, Mich.–(BUSINESS WIRE)–For more than 50 years, Halo Programs has provided valuable industry-specific automated marketing to mortgage, real estate companies, and HVAC contractors, with tools designed to generate low-cost, high-yield customer leads. Over the last 10 years, the company has developed 3 industry-specific CRM solutions. It has taken another big step by promoting tech…

The Psychology of Social Proof: How It Influences Real Estate Choices
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The Psychology of Social Proof: How It Influences Real Estate Choices

Social proof is a fascinating and influential concept that greatly impacts real estate decisions. It happens when people look at the actions and opinions of others for guidance. In simpler terms, it’s like following the crowd, especially when you’re unsure about what to do. In real estate, social proof shows up in various ways: Peer…

Clients for Life Await
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Clients for Life Await

Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Halo Programs, Inc. Every client has the potential of becoming a million-dollar sale. Once you realize the value of each borrower, you can begin to implement a system so you don’t lose them to the competition without even…

Halo Programs Named to HousingWire’s 2020 Tech100 List
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Halo Programs Named to HousingWire’s 2020 Tech100 List

Halo Programs is recognized among leading technology solutions in the real estate industry. Halo Programs’ MyLeadDashboard, an automated marketing solution for the residential real estate industry, was named to HousingWire’s 2020 TECH100 list on March 2. MyLeadDashboard drives repeat business for agents with automated client follow-up and hands-free “just listed/just sold” prospecting programs. “Our company’s…

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A Better Way to Handle Marketing

Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Halo Programs, Inc. The majority of a mortgage originator’s time is spent managing and meeting borrower expectations, networking with prospective clients and industry peers, and maintaining strong relationships with referral partners. Keeping up with those tasks is a…

Halo Programs Announces SMS Text Messaging Functionality Inside Mortgage CRM
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Halo Programs Announces SMS Text Messaging Functionality Inside Mortgage CRM

New integration allows loan officers to send SMS text messages to contacts through MyCRMDashboard Halo Programs, Inc. is pleased to announce a new software feature. Halo Programs connected its mortgage CRM software with Twilio’s communication platform. This technology integration enables users of MyCRMDashboard to create conversations with their prospects, customers and referral partners through SMS….

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