Win Back Lost HVAC Customers with Direct Marketing
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Win Back Lost HVAC Customers with Direct Marketing

Retaining customers is crucial for the success of your HVAC business. Repeat customers not only provide steady revenue but also bring referrals, testimonials, and positive reviews that attract new customers. Selling more to your existing customers is more cost-effective than finding new ones. It typically costs at least six times more to acquire a new…

3 Marketing Trends That Will Become Bigger Buzz Words in 2014

3 Marketing Trends That Will Become Bigger Buzz Words in 2014

Some current marketing trends show signs of continued strength in 2014, and many appear to be set to become even more important to the contemporary marketer. Here are three marketing trends that are poised to undergo further refinements and become bigger factors over the coming year. Social media: As participation in platforms such as Facebook, Twitter, LinkedIn…

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