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Win Back Lost HVAC Customers with Direct Marketing

Retaining customers is crucial for the success of your HVAC business. Repeat customers not only provide steady revenue but also bring referrals, testimonials, and positive reviews that attract new customers.

Selling more to your existing customers is more cost-effective than finding new ones. It typically costs at least six times more to acquire a new customer than to keep an existing one. While getting new leads is important, building strong relationships with current customers is key for lasting success.

However, in business, customers may drift away for various reasons. Some might choose a different contractor or simply stop reaching out. To win back lost HVAC customers, you need a strategy that grabs their attention. Surprisingly, personalized direct marketing is one of the best HVAC marketing strategies for this purpose.

Why Direct Marketing Works

Direct marketing involves sending physical marketing materials directly to customers instead of using TV ads or websites. The most common form is mailing marketing materials.

This method is more impactful today because people are so used to digital ads that they often ignore them. Competing in the digital space can be expensive, especially for smaller HVAC businesses targeting local customers.

Additionally, many people prefer getting promotions through mail. Fifty-four percent of people prefer promotions through direct mail, compared to 38% who prefer company websites and 20% who prefer social media updates

What Makes Direct Marketing Effective for HVAC Businesses:

Direct mail reaches customers directly at their doorstep, unlike emails that may go unnoticed. Sending physical mail is more personal and effective, especially for small and medium-sized businesses targeting local customers.

Seventy-nine percent of people act on direct mail immediately, compared to only 45% for emails.

Running an Effective Direct Marketing Campaign:

Combine digital and direct marketing by using both emails and physical mail. You don’t need to spend lots of time addressing envelopes or writing emails—that’s our job at ContractorHalo.

With our turn-key system, you can promote services, cross-sell, and target customers automatically. Win back lost HVAC customers with personalized messages and promotional offers, and retain existing customers with thank-you cards, surveys, and follow-ups.

Increasing customer retention by just 5% can boost profits by 25% to 95%. By incorporating direct marketing into your HVAC marketing strategy, you can win back lost customers, keep current ones, and achieve long-term success.