You know how a great play keeps the audience hooked from start to finish? Well, selling a house is kind of like putting on a show. You want to grab people’s attention, keep them engaged, and leave them with a memorable experience. So, how do you do it? Start by turning your open house into…
If you’re one of the many companies looking for the best real estate marketing software, then you’re undoubtedly familiar with just how many options are on the market. If you hope to create a shortlist of viable options for your company and its needs, then you’re going to need a set of criteria that will…
Managing, overseeing, and staying in touch with your audience of contacts and customers is rarely easy. With so much data to interpret and expectations to meet, it’s not uncommon for companies of all sizes to experience some degree of strain as they try and keep up with their customer’s needs. This is where automated marketing…
In the real estate industry, following up with clients and prospects is perhaps the most important part of maintaining sustainable growth. But if your goal is to capture as many real estate leads as you can, you need to generate prospects easily and follow up with all of them rapidly and extensively, even years after…
Having a real estate CRM is like having an assistant to help you keep track of your clients, properties, and campaigns. These days, a CRM is an indispensable and necessary tool for any real estate business that wants to compete and stay efficient. But the CRM market is saturated. It can be confusing finding the…
There’s something iconic about “Just Listed” and “Just Sold” yard signs. People who see them just can’t help but take a quick look at the homes behind them. But as a real estate marketing strategy, they aren’t very effective. A sign won’t reach very many people, so other strategies are necessary. Although most people today…
To generate leads and attract new clients, real estate agents need a way to introduce themselves and keep in touch. Prospecting letters have long been an important part of real estate marketing. Many agents, though, find themselves at a loss as to what they should say. Prospecting Letter Templates Fortunately, if you’re looking for inspiration on…
With all the focus on digital marketing strategies, it can be easy to forget that the personal touch still greatly matters. Studies consistently show that email is the number one go-to channel for marketers, but email campaigns have changed over the past several years. What worked just five years ago is no longer effective in…
Real estate marketing is a complex endeavor. Are you doing all you can to set yourself apart in today’s crowded field? While the Internet has opened up a world of opportunities in real estate marketing, it still requires a lot of work and time – something Realtors constantly struggle with. You probably spend more time…
If effective real estate marketing relies on reeling people in to choose you as their go-to pro, testimonials are the powerful bait you can use to lure them. The 2016 Buyer and Seller Survey from the National Association of Realtors found that referrals and repeat business both remain a huge source of opportunity for real estate professionals. In…
End of content
End of content
