Does Your Business Understand Relationship Marketing? It’s estimated that, for the average company, less than 20 percent of their customers will return for another sale. Customer retention can be tricky, and a lot of organizations don’t do it right. So how do you keep customers around, and even get them to tell their friends about…
Your sales and marketing departments are both vital components of your company, but if their efforts aren’t aligned, their effectiveness can be diminished. Worse, there could be times when these two important functions are working at odds with each other. To make sure both sales and marketing are working in tandem, apply some of the…
Finding out information about your customers is much easier today because of the proliferation of social media platforms—a LinkedIn profile or series of tweets on Twitter, for example, can be very informative. In the best type of relationship marketing, the information you gather on your customers should come from more direct sources.
Prospecting for new clients requires careful attention to the needs and interests of the large pool of individuals who could become paying customers.
Social media, email and websites have firmly taken their place in the marketing mix alongside traditional print, radio and television advertising.
The best customer relationship marketing systems provide a systematic and gradual way to build the one-on-one customer relationships that increase sales, solidify loyalty and prompt your customers to recommend you to others.
Traditional one-way marketing has its place, but if you’re relying solely on these methods, you may find it hard to build up a base of loyal customers. Ads and branding will get people in the door, but winning loyalty requires a long-term relationship marketing plan.
Does your most promising customer base live within a 20-minute drive from you? Are these the folks who are most likely to become your frequent buyers and loyal fans? If so, it makes sense to establish a neighborhood marketing plan that lets you concentrate some resources on this market.
While social media holds considerable influence in the marketing field, don’t ignore the most powerful form of communication possible for marketing: word-of-mouth advertising.
“Relationship marketing” may be the current catchphrase, but the concept is as old as commerce itself. Developing relationships is the key to building a sustainable business.
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