When customers use your products or services, they will develop an opinion about all aspects of the transaction — the price, customer service, speed of delivery and quality.
Once you’ve spent effort and resources acquiring a customer, the next step is to make sure that person stays loyal to your company and returns for more of what you have to offer. Customer retention programs are designed to generate and reward repeat purchases and keep interest in your products and services high.
Social media marketing continues to be a powerful tool for both online and brick-and-mortar companies.
A basic truth of business: Your company requires a constant stream of leads and new customers. However, a worthwhile lead is more than just a warm body with a wallet.
Business owners and marketers are continually interested in forecasting industry trends and predicting the behavior of their customers.
Your business grows according to how well you nurture and develop your prospects. As you plan for lead development, you have access to two powerful techniques: drip marketing and closed loop marketing.
The search for new clients shouldn’t be your only business goal. Here are eight past customer reactivation techniques that will bring former customers back and make them ready to buy from you again.
Internet marketing continues to evolve and advance at a blinding pace. Here are nine marketing tools and trends that can be useful to your current and near-term online business development efforts.
As the World Wide Web has evolved and advanced, so have the techniques used to attract, convert and serve customers. Traditional outbound marketing techniques that once worked well have given way to newer inbound marketing processes that are more creative and more likely to appeal directly to a company’s target market.
The global business environment is vast, and a key component to success in that large arena is a unique brand and a distinctive business identity.
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