Tech Entrepreneur Marc Mandt Takes on Another New Challenge as the CTO at Halo Programs
| | | | | |

Tech Entrepreneur Marc Mandt Takes on Another New Challenge as the CTO at Halo Programs

Bychristie

WALLED LAKE, Mich.–(BUSINESS WIRE)–For more than 50 years, Halo Programs has provided valuable industry-specific automated marketing to mortgage, real estate companies, and HVAC contractors, with tools designed to generate low-cost, high-yield customer leads. Over the last 10 years, the company has developed 3 industry-specific CRM solutions. It has taken another big step by promoting tech…

Effective Contractor Marketing Strategies: Boost Your Local Presence
|

Effective Contractor Marketing Strategies: Boost Your Local Presence

Bylori

Contractor marketing extends beyond your online visibility and local advertising. Engaging with your local community can be a powerful way to promote your business. Wondering how to kickstart your local contractor marketing strategy? Here are some valuable tips: 1. Sponsor Local Events: Identify events in your community seeking sponsors. Partner with events that attract your…

5 Tips for Creating a Goal-Driven HVAC Sales Team
|

5 Tips for Creating a Goal-Driven HVAC Sales Team

Bylori

HVAC sales professionals face unique challenges in today’s selling environment. Most customers are now accustomed to the typical sales pitch, so they won’t be impressed if your sales team is relying on the old standbys, like one-sided propositions. They can compare dozens, even hundreds of options online before they even reach out to an HVAC…
|

Developing a Winning HVAC Customer Retention Strategy

Bylori

Most CMOs explore outside their scope in search of sales when their greatest revenue source is waiting right at their doorstep. Customer retention rates that are increased by a mere 5% raise profits by between 25% and 95%. This applies to all industries, but HVAC customer retention generates profits per customer that soar high above…

How to Propel Your Small Business With Radius Marketing
| | | |

How to Propel Your Small Business With Radius Marketing

Bylori

Marketing to your existing customers and using marketing to expand is obviously important for any small business. Radius marketing, which targets people around a certain address, could be just what your company needs. Keep reading to learn more about this style of marketing and how it can help you retain your current customers and find…
| | | |

How to Set Clear Marketing Objectives That Build Your Business

Bylori

If you want to build your company, it’s necessary that you establish workable plans and measurable marketing objectives. When you know what you’re reaching toward, you’ll be able to formulate detailed plans to achieve it. Better yet, you’ll know when your objectives have been met and when you need to form new goals to take…
| | | |

Customer Database Marketing: The Key to Lead Generation and Retention

Bylori

The daily work of finding new leads and retaining customers will, over time, generate considerable amounts of data. To continue bringing in new leads and serving your current customer base, this data needs to be organized and managed effectively. Effective CRM and database tools will allow you to use the data you already possess for…

7 Qualities of a Memorable Client Follow-Up Program
| | | |

7 Qualities of a Memorable Client Follow-Up Program

Bylori

Successful companies realize their engagement with customers doesn’t end after a purchase of products or services. A client follow-up program offers you the chance to deepen your relationship with customers while also increasing the chance that they’ll return to you again. 

Best Ways to Keep Your Name in Front of Clients for Repeat Business
| | | |

Best Ways to Keep Your Name in Front of Clients for Repeat Business

Bylori

It takes time and resources to nurture a prospect from qualified lead to paying customer. The return on investment you’ve made in acquiring customers can be compounded significantly by pursuing repeat business from existing clients. Here are some effective ways to keep your name in your clients’ awareness so that they’re likely to turn to you…

5 Ways to Put Customer Feedback to Work for Your HVAC Business

Byplusroi

Customer feedback is, and has always been, valuable. It can help you refine your products and service offerings. You can use feedback to help create (or choose to offer) new HVAC products and services by revealing customer problems and unmet marketplace needs – and much more. However, dealing with the flood of feedback and opinion unleashed online on…

End of content

End of content