Marketing through email, social media and other electronic venues is highly effective in today’s business environment. However, the physical presence of a direct mail marketing piece in a potential customer’s mailbox still works to spark interest, generate leads and convince customers to buy on the spot.
At any stage of a business, careful planning is necessary to establish and meet marketing, business development and growth goals.
As the World Wide Web has evolved and advanced, so have the techniques used to attract, convert and serve customers. Traditional outbound marketing techniques that once worked well have given way to newer inbound marketing processes that are more creative and more likely to appeal directly to a company’s target market.
The global business environment is vast, and a key component to success in that large arena is a unique brand and a distinctive business identity.
Somewhere within your customer database you probably have a substantial number of expired leads. You may have expended some effort trying to convert these leads into customers, but eventually you decided that they were no longer viable targets to pursue.
To be effective, marketing must be focused. Even if your product has broad appeal, marketing your product must still involve targeting your advertising, offers and informational campaigns to the potential customers who are most likely to use what you have to sell.
Today’s most effective marketing takes full advantage of all of the channels available to companies. Multichannel marketing uses more than one method to reach new customers and to communicate with existing clients. More importantly, multichannel techniques combine and coordinate these multiple contacts to get the best possible return on marketing campaigns. By leveraging modern communication…
The information contained in your customer database is a rich and reliable source of insight into your customers’ needs, interests and buying habits.
You already know highly targeted marketing gets better results than a scattershot approach. Even so, there’s one type of targeted marketing you may be overlooking: radius marketing.
Effective corporate branding is essential if you want to be the first business that comes to mind when a customer needs your products or services. However, there are a few common mistakes that businesses make, especially when it comes to marketing online and through digital media.
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