Real Estate Marketing Resources

Let RealEstateHalo guide you through the complicated world of marketing with our curated selection of articles. With topics ranging from client satisfaction surveys to sociological examinations of upcoming customer trends, you are sure to find answers to any question you may have as a Real Estate Agent, Realtor or Real Estate Agency team member.

A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into the Real Estate business in order to help you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Real Estate marketing solution.

We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!

Find an article

Question?

If you have any questions, we would be happy to answer them. Contact Us

RealEstateHalo Articles

  • How to Propel Your Small Business With Radius Marketing

    How to Propel Your Small Business With Radius Marketing

    Marketing to your existing customers and using marketing to expand is obviously important for any small business. Radius marketing, which targets people around a certain address, could be just what your company needs. Keep reading to learn more about this style of marketing and how it can help you retain your current customers and find…

    Read More
  • 3 Reasons for Agents to Send out Just Listed Postcards

    3 Reasons for Agents to Send out Just Listed Postcards

    After giving yourself a well-deserved pat on the back for securing your latest listing, the next step should be to immediately send out your “Just Listed” postcards. Some agents question if they’re still worth the trouble of sending, and the answer is a resounding yes! Just Listed postcards are an effective and economical way to…

    Read More
  • How to Set Clear Marketing Objectives That Build Your Business

    If you want to build your company, it’s necessary that you establish workable plans and measurable marketing objectives. When you know what you’re reaching toward, you’ll be able to formulate detailed plans to achieve it. Better yet, you’ll know when your objectives have been met and when you need to form new goals to take…

    Read More
  • Customer Database Marketing: The Key to Lead Generation and Retention

    The daily work of finding new leads and retaining customers will, over time, generate considerable amounts of data. To continue bringing in new leads and serving your current customer base, this data needs to be organized and managed effectively. Effective CRM and database tools will allow you to use the data you already possess for…

    Read More
  • 7 Qualities of a Memorable Client Follow-Up Program

    7 Qualities of a Memorable Client Follow-Up Program

    Successful companies realize their engagement with customers doesn’t end after a purchase of products or services. A client follow-up program offers you the chance to deepen your relationship with customers while also increasing the chance that they’ll return to you again. 

    Read More
  • Best Ways to Keep Your Name in Front of Clients for Repeat Business

    Best Ways to Keep Your Name in Front of Clients for Repeat Business

    It takes time and resources to nurture a prospect from qualified lead to paying customer. The return on investment you’ve made in acquiring customers can be compounded significantly by pursuing repeat business from existing clients. Here are some effective ways to keep your name in your clients’ awareness so that they’re likely to turn to you…

    Read More
  • Reaching Out to Past Clients Is Worth the Effort, Don’t Let Your Competition Steal Them

    Reaching Out to Past Clients Is Worth the Effort, Don’t Let Your Competition Steal Them

    Finding new leads and cultivating them into customers is a necessary process, but it shouldn’t be the only method you use to keep the revenue flowing. Your past customers are also a rich source of potential sales, one that will take less commitment of resources and effort to reacquire. By reaching out to past clients, you’ll be…

    Read More
  • Marketing Program Examples For Your Business

    Marketing Program Examples For Your Business

    In the flurry of planning and running a marketing campaign, it’s easy to forget that each marketing program will require specific steps and actions to be successful. Here are some marketing program examples that illustrate how Halo Programs can help you with customized, effective marketing processes.

    Read More
  • Past Customer Reactivation: 8 Tips to Get Those Clients Back

    Past Customer Reactivation: 8 Tips to Get Those Clients Back

    The search for new clients shouldn’t be your only business goal. Here are eight past customer reactivation techniques that will bring former customers back and make them ready to buy from you again.

    Read More
  • Creating a Client Follow-Up System That’s Genuine and Works

    Creating a Client Follow-Up System That’s Genuine and Works

    As much as we might want sales to happen immediately, customers often don’t respond to sales and marketing efforts on the spot. For multiple reasons, they might not be ready or able to commit to a purchase.

    Read More
  • 5 Methods for Encouraging Customer Loyalty In Your Client Base

    5 Methods for Encouraging Customer Loyalty In Your Client Base

    Acquiring new leads and customers is certainly important, but without repeat customers who endorse your company and support you with their purchases, your business will likely fall short of its potential. Customer loyalty is built through effective follow-up that creates sincere and meaningful relationships with your customers.

    Read More
  • 3 Benefits of Using a Branded Marketing Program

    3 Benefits of Using a Branded Marketing Program

    A marketing campaign can be improved significantly if you focus on creating a brand for your products and services. Your brand becomes your market identity, a source of immediate recognition for you and your products.

    Read More