Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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3 Advantages of Drip Marketing for Contractors
Email marketing is an essential part of your contractor marketing strategy. It’s one of the highest converting methods for getting new clients and increasing customer retention. But with email marketing, you’re constantly having to create new content to send out to your subscribers. What about your awesome, old content that your newest subscribers aren’t getting…
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Real Estate Marketing: Getting More Testimonials
If effective real estate marketing relies on reeling people in to choose you as their go-to pro, testimonials are the powerful bait you can use to lure them. The 2016 Buyer and Seller Survey from the National Association of Realtors found that referrals and repeat business both remain a huge source of opportunity for real estate professionals. In…
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Marketing Yourself as a Mortgage Expert
Mortgage lenders operate in a highly competitive market, striving to build valued relationships with the clients they serve. It’s your professional reputation that sets you apart from your competitors, and one of the best ways to establish that reputation is by becoming known as an expert in your field. There are two ways you do…
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Using Email Newsletters to Build Relationships
Real estate email newsletters are an extremely effective and powerful tool for building relationships with past, current, and future clients. In a world obsessed with social media, it may come as a surprise that email marketing is still the number one way to generate leads, opportunities, and sales. And the statistics back it up: among…
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Three Components of a Successful Enterprise Marketing Strategy
The success of your business relies on you constantly generating new customers and also maintaining an ever-growing database of loyal customers. Achieving that requires an enterprise marketing strategy that always fits with your business plan and can be adapted as the market changes. Be sure these three essential components are part of your marketing strategy….
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Small Business Marketing: Creating a Social Media Calendar
Content creation and sharing is a huge part of small business marketing in this technology driven age. If you’re not creating and sharing regularly, you’re missing out on one of the most cost-effective marketing strategies available. Finishing content on time and getting it to your regular and potential customers isn’t always easy for a small business…
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5 Ways a Mortgage CRM Can Save You Money
Mortgage lending comes with unique dynamics that set it apart from other financial industry sectors – dynamics that a generic CRM will simply not address. Lenders who want to maximize their performance in the marketplace should look for CRM software to not only help them generate leads and grow their business, but also save them…
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3 Direct Mail Ideas for HVAC Contractors
One smart marketing tactic for HVAC contractors is to include direct mail correspondence in your marketing strategy. Direct mail is essentially a marketing strategy that uses postal mail to deliver promotional information to your audience. And although postal mail may seem out of date in the world of digital, it can still be a great strategy for…
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How to Get the Most out of Marketing to Past Clients
As a business owner, you’re constantly wanting to grow your customer base. Increasing business and bringing in new customers is important, but do you know what is just as important? Getting past clients and customers to come back over and over again. When you do contract work, many times it seems like a one and…
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Real Estate Marketing: Strategies For Selling Every Listing
Are you marketing your real estate listings the same way as every other agent in town? If so, you’re not giving yourself the creative edge you need to close more deals. The typical process tends to go something like this: list properties on the MLS, buy ads, hold open houses, and promote properties on your…
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Using Personalized URLs in Your Mortgage Business
Personalized URLs, also known as PURLs, are a highly effective form of marketing for your mortgage business. When used with a state-of-the-art mortgage CRM, they can help you not only add a personalized touch to your campaigns, but also generate leads. What are PURLs? You may have heard that PURLs are great for increasing response rates, but…
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Creating a Video Series to Market Real Estate
Creating a video series is a great tool for a real estate agent’s marketing toolbox. It is by far the best way to appeal to the emotional and subjective factors involved with every buying or selling transaction. Like all marketing campaigns, your real estate videos must be well-made, relevant, and valuable to home buyers and sellers….