Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Real Estate Marketing: How To Increase Buyers’ Commitment
Typical real estate marketing is like all other marketing in that it includes a conversion funnel in which, step by step, you try to convert a generated lead into a prospect and then a customer. The goal is to make the process as streamlined and comfortable as possible for the potential buyer. Sellers are also…
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Making Your Website a More Effective Salesperson
In today’s business world, you can’t expect to compete without having a significant web presence. Just managing a website isn’t going to cut it anymore though. You need your website to be an effective weapon in your brand’s arsenal. No matter what your company does, your small business marketing efforts do more for you. Improving your…
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Enterprise Marketing: 5 Reasons to Create Explainer Videos
Video is more engaging than any other form of content. That is why an increasing number of companies are utilizing explainer videos as part of their enterprise marketing strategy. The following are five more reasons why these videos are great ways to demonstrate your products or services to customers. They Quickly Empower Your Customer People…
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Mortgage Marketing: Optimizing Referral Sources
Mortgage lenders have plenty of places to look for referral sources: real estate agents, educational institutions, financial planners, home builders, lawyers, and any other professional who works with clients looking for financing. If your mortgage marketing strategy is to perform as desired, it takes work to create and sustain the referral relationships you have. Referral Partner…
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Contractor Marketing: Winning the Low Price War
One of the biggest obstacles when it comes to contractor marketing is trying to win out over your competitors with your pricing structure. As a contractor, it’s not always possible to offer the lowest prices, especially when your pricing corresponds with your experience level and quality of work. When we talk about the price war,…
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3 Advantages of Drip Marketing for Contractors
Email marketing is an essential part of your contractor marketing strategy. It’s one of the highest converting methods for getting new clients and increasing customer retention. But with email marketing, you’re constantly having to create new content to send out to your subscribers. What about your awesome, old content that your newest subscribers aren’t getting…
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Real Estate Marketing: Getting More Testimonials
If effective real estate marketing relies on reeling people in to choose you as their go-to pro, testimonials are the powerful bait you can use to lure them. The 2016 Buyer and Seller Survey from the National Association of Realtors found that referrals and repeat business both remain a huge source of opportunity for real estate professionals. In…
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Marketing Yourself as a Mortgage Expert
Mortgage lenders operate in a highly competitive market, striving to build valued relationships with the clients they serve. It’s your professional reputation that sets you apart from your competitors, and one of the best ways to establish that reputation is by becoming known as an expert in your field. There are two ways you do…
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Using Email Newsletters to Build Relationships
Real estate email newsletters are an extremely effective and powerful tool for building relationships with past, current, and future clients. In a world obsessed with social media, it may come as a surprise that email marketing is still the number one way to generate leads, opportunities, and sales. And the statistics back it up: among…
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Three Components of a Successful Enterprise Marketing Strategy
The success of your business relies on you constantly generating new customers and also maintaining an ever-growing database of loyal customers. Achieving that requires an enterprise marketing strategy that always fits with your business plan and can be adapted as the market changes. Be sure these three essential components are part of your marketing strategy….
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Small Business Marketing: Creating a Social Media Calendar
Content creation and sharing is a huge part of small business marketing in this technology driven age. If you’re not creating and sharing regularly, you’re missing out on one of the most cost-effective marketing strategies available. Finishing content on time and getting it to your regular and potential customers isn’t always easy for a small business…
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5 Ways a Mortgage CRM Can Save You Money
Mortgage lending comes with unique dynamics that set it apart from other financial industry sectors – dynamics that a generic CRM will simply not address. Lenders who want to maximize their performance in the marketplace should look for CRM software to not only help them generate leads and grow their business, but also save them…