Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Improving Communication With Mortgage Prospects
As a lender, generating a greater number of leads is a key component of your overall mortgage marketing game plan. Lead generation efforts only succeed, though, if you take the time to stay in touch, responding to and nurturing those leads. One of the best mortgage marketing strategies you can adopt is a clear-cut plan…
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Creating Customer Profiles for Your Small Business
Reaching your target audience with marketing materials can be difficult for any small business. The fact is that even knowing who you should be trying to reach and which customers are really ideal for your business can be problematic. When it comes to generating leads and retaining customers, creating customer profiles can be a huge…
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5 Things Effective Enterprise Marketers Get Right
Enterprise marketing is more important today than it ever has been before. It’s an ever-evolving aspect of business that company owners must monitor and evaluate for optimal performance. There are some consistencies to successful marketing strategies. Learn from and do these five things that effective marketers get right. 1. Have a solid content marketing plan. Your…
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Join Halo Programs at Service World Expo 2017
Halo Programs is pleased to announce we’ll be exhibiting at Service World Expo in Las Vegas, from September 7-8. Friends and clients of ours can save $10 on registration, with code: Save$10Continuity. There’s a difference between gaining new customers and keeping them. You pay a lot in marketing and sales efforts to get a single customer, so it’s…
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How Contractors Can Improve Customer Satisfaction and Increase Referrals
A referral to your business from an existing customer is one of the strongest leads your business can get. This is because people are four times more likely to buy from a company that a friend referred them to. That means your contractor marketing should be constantly working to improve customer satisfaction and, in turn, increase referrals. Here…
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Real Estate Marketing: Resources For Generating Business
Real estate marketing is a complex endeavor. Are you doing all you can to set yourself apart in today’s crowded field? While the Internet has opened up a world of opportunities in real estate marketing, it still requires a lot of work and time – something Realtors constantly struggle with. You probably spend more time…
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Mortgage Marketing: 3 Challenges to Overcome
When compared to other industries, mortgage lenders face unique marketing challenges. Regulations and a shifting financial landscape mean that to compete, mortgage lenders will need to concentrate on educating themselves on a changing marketplace and learn to meet these challenges head-on. Challenge #1: Keeping Up with Regulations Everyone knows that lenders have no shortage of…
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Real Estate Marketing: How To Increase Buyers’ Commitment
Typical real estate marketing is like all other marketing in that it includes a conversion funnel in which, step by step, you try to convert a generated lead into a prospect and then a customer. The goal is to make the process as streamlined and comfortable as possible for the potential buyer. Sellers are also…
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Making Your Website a More Effective Salesperson
In today’s business world, you can’t expect to compete without having a significant web presence. Just managing a website isn’t going to cut it anymore though. You need your website to be an effective weapon in your brand’s arsenal. No matter what your company does, your small business marketing efforts do more for you. Improving your…
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Enterprise Marketing: 5 Reasons to Create Explainer Videos
Video is more engaging than any other form of content. That is why an increasing number of companies are utilizing explainer videos as part of their enterprise marketing strategy. The following are five more reasons why these videos are great ways to demonstrate your products or services to customers. They Quickly Empower Your Customer People…
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Mortgage Marketing: Optimizing Referral Sources
Mortgage lenders have plenty of places to look for referral sources: real estate agents, educational institutions, financial planners, home builders, lawyers, and any other professional who works with clients looking for financing. If your mortgage marketing strategy is to perform as desired, it takes work to create and sustain the referral relationships you have. Referral Partner…
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Contractor Marketing: Winning the Low Price War
One of the biggest obstacles when it comes to contractor marketing is trying to win out over your competitors with your pricing structure. As a contractor, it’s not always possible to offer the lowest prices, especially when your pricing corresponds with your experience level and quality of work. When we talk about the price war,…