Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Mortgage Marketing: The Right Way to Do Lead Generation
Most mortgage marketing is still based on traditional advertising methods. True, it is changing, with companies embracing a range of innovative and interactive approaches, but there’s still more you can do. Along with current client engagement and boosting customer loyalty, marketing automation enables you to generate more quality leads. Here’s how to take control of…
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6 Tips for Real Estate Marketing on Twitter
If you use social media as part of your real estate marketing plan, Twitter should be in included. Although it is not as big as Facebook™, it is constantly growing and if you realize your target market is on Twitter, then jumping on the Twitter bandwagon is a smart idea! 6 Tips for Real Estate…
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Kirk King to Speak at MI Bankers BEST Conference 2017
#mbaBEST The annual Michigan Bankers Association Bankers Education Summit and Trade (BEST) Show takes place from April 11-13, 2017 at the Grand Traverse Resort and Spa in Acme, MI. The conference runs from 8:00 a.m. to 5:00 p.m. daily and will cover pertinent topics that include discussion of best practices as well as latest approaches…
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What to Look for When Choosing a CRM Software
It is always important to keep your eye on the competition! However, you do not want to choose your CRM system based on what everyone else is using; their objectives may or may not be similar to the goals for your company. There are many CRM programs to consider. Ask yourself the following questions when…
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3 Tips for Making Your Email Marketing More Mobile Friendly
Everybody from small businesses to major corporations use email to reach out to existing customers and potential customers. The problem is that the average consumer is so flooded with marketing campaigns that they can’t see straight. Most consumers aren’t even using laptops or desktops anymore either, which makes email marketing a whole different ball game,…
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What’s Wrong With Your Contractor Coupon Postcards?
Contractor coupon postcards are a great way to generate leads and remind people about your brand. That said, they’re only a great idea when done right. If it seems like you’re sending contractor coupon postcards into a black hole the moment you stick a stamp on them, it’s time to reevaluate your contractor marketing strategies….
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Michigan Mortgage Lenders Association Sales & Marketing Symposium 2017
You don’t want to miss the Michigan Mortgage Lenders Association’s largest event of the year! It’s time for the MMLA’s Sales & Marketing Symposium, scheduled for March 16 at the Crystal Gardens Banquet Center in Howell. It’s a great opportunity to get the motivation and information you need to excel during the spring sales season. Halo Programs…
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See You in Miami for Leading Real Estate Companies of the World Conference Week 2017
Halo Programs is pleased to announce it will be sponsoring the Awards Gala at this year’s LeadingRE Conference Week. The premier professional development event will be held from February 27 to March 5 at the historic Fontainebleau Miami Beach, and is expected to draw more than 2,500 industry professionals. The Bubbles and Bows Awards Gala…
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Engaging Your Service Teams in Business Development
If your employees aren’t committed to your cause, you’re going to lose out on valuable opportunities to grow your company. To solidify your HVAC business development plan, these strategies should help get your service teams engaged in the process: 1. Ask for your team’s input — regularly. No business, no matter the industry or size,…
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3 Steps to Better Real Estate Marketing Communication
2017 is here and most real estate agents will be thinking about how to increase their amount of leads and how to market to those leads. With so many agents out there it is important to stand out a little. There’s no use sending postcards if they look like every other agents. The following three…
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5 Things to Look for in a Mortgage CRM
Mortgage CRM (Customer Relationship Management) software has many benefits for your organization. It saves you time on customer communications and helps you create personalized marketing campaigns that generate more quality leads and retain loyal customers. But all that’s only true if you choose the CRM that meets the needs of your particular business. Here are…
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How to Build a Winning Real Estate Team
Building a real estate team that shares your goals and objectives can be a challenge, but it’s one you must take on if you want to win the real estate game. It’s true that agents mastering skillsets like prospecting, closing, listing and selling are critical to the overall success of your business, but behind it all…