Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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See You in Miami for Leading Real Estate Companies of the World Conference Week 2017
Halo Programs is pleased to announce it will be sponsoring the Awards Gala at this year’s LeadingRE Conference Week. The premier professional development event will be held from February 27 to March 5 at the historic Fontainebleau Miami Beach, and is expected to draw more than 2,500 industry professionals. The Bubbles and Bows Awards Gala…
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Engaging Your Service Teams in Business Development
If your employees aren’t committed to your cause, you’re going to lose out on valuable opportunities to grow your company. To solidify your HVAC business development plan, these strategies should help get your service teams engaged in the process: 1. Ask for your team’s input — regularly. No business, no matter the industry or size,…
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3 Steps to Better Real Estate Marketing Communication
2017 is here and most real estate agents will be thinking about how to increase their amount of leads and how to market to those leads. With so many agents out there it is important to stand out a little. There’s no use sending postcards if they look like every other agents. The following three…
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5 Things to Look for in a Mortgage CRM
Mortgage CRM (Customer Relationship Management) software has many benefits for your organization. It saves you time on customer communications and helps you create personalized marketing campaigns that generate more quality leads and retain loyal customers. But all that’s only true if you choose the CRM that meets the needs of your particular business. Here are…
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How to Build a Winning Real Estate Team
Building a real estate team that shares your goals and objectives can be a challenge, but it’s one you must take on if you want to win the real estate game. It’s true that agents mastering skillsets like prospecting, closing, listing and selling are critical to the overall success of your business, but behind it all…
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Can an Email Newsletter Help Your Business?
Small business email marketing has been around for just about as long as the concept of email. While it used to take considerable effort and a lot of money, small business email marketing is now much more accessible to the average business manager and owner. The real question is whether or not email marketing and a…
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Corporate Marketing to Generation X
Often referred to as the forgotten generation, people born between 1965 and 1980 have always lacked the population numbers of baby boomers. Numbers from the U.S. Census Bureau show that Millennials are now the largest living generation. For many companies, people currently between the age of 35 and 50 are relegated to being the unappreciated…
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3 Ways to Give Mortgage Marketing a Personal Touch
Likes, motivations, and preferences are the keys to unlocking relationships with customers. Personalized mortgage marketing opens the door to conversation, which results in customers feeling you care about their problems. When customers feel understood, a foundation is laid on which great relationships are built. There are a number of ways to add a more personal…
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Diversifying Your Contractor Business to Expand Your Market
“You should never put all of your eggs into one basket.” This is a phrase entrepreneurs have heard time and time again. As a contractor, you are already a jack-of-all-trades, so how do you diversify your business so you can optimize your contractor marketing efforts and take advantage of the additional revenue streams just waiting for…
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3 Marketing Tips for Growing Your Plumbing Company
Everybody needs a great plumber, but people don’t always know how to find someone who can deliver high-quality service with a smile. That’s why plumbing company marketing is so important. As a leader in your company, you have to put yourself out there so people will know and trust your brand. Think it sounds easier…
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Crucial Steps to Make Sure You Win Every Real Estate Listing
In real estate, listings are the name of the game and what every agent should be focused on getting more of. For agents looking to win the real estate listing opportunities in their market, consistently using these three crucial steps will deliver them every time. Three Crucial Steps to Win Every Real Estate Listing Establish…
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3 Reasons to Update Your Mortgage Marketing Database
For lenders, a well-organized and up-to-date mortgage marketing database is an invaluable tool for generating quality leads and building profitable customer relationships. Since data quality has a direct impact on conversion rates, clean data ensures higher deliverability and helps you better nurture and qualify leads. Your company’s database is a living, breathing thing, and letting…