Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Can an Email Newsletter Help Your Business?
Small business email marketing has been around for just about as long as the concept of email. While it used to take considerable effort and a lot of money, small business email marketing is now much more accessible to the average business manager and owner. The real question is whether or not email marketing and a…
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Corporate Marketing to Generation X
Often referred to as the forgotten generation, people born between 1965 and 1980 have always lacked the population numbers of baby boomers. Numbers from the U.S. Census Bureau show that Millennials are now the largest living generation. For many companies, people currently between the age of 35 and 50 are relegated to being the unappreciated…
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3 Ways to Give Mortgage Marketing a Personal Touch
Likes, motivations, and preferences are the keys to unlocking relationships with customers. Personalized mortgage marketing opens the door to conversation, which results in customers feeling you care about their problems. When customers feel understood, a foundation is laid on which great relationships are built. There are a number of ways to add a more personal…
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Diversifying Your Contractor Business to Expand Your Market
“You should never put all of your eggs into one basket.” This is a phrase entrepreneurs have heard time and time again. As a contractor, you are already a jack-of-all-trades, so how do you diversify your business so you can optimize your contractor marketing efforts and take advantage of the additional revenue streams just waiting for…
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3 Marketing Tips for Growing Your Plumbing Company
Everybody needs a great plumber, but people don’t always know how to find someone who can deliver high-quality service with a smile. That’s why plumbing company marketing is so important. As a leader in your company, you have to put yourself out there so people will know and trust your brand. Think it sounds easier…
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Crucial Steps to Make Sure You Win Every Real Estate Listing
In real estate, listings are the name of the game and what every agent should be focused on getting more of. For agents looking to win the real estate listing opportunities in their market, consistently using these three crucial steps will deliver them every time. Three Crucial Steps to Win Every Real Estate Listing Establish…
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3 Reasons to Update Your Mortgage Marketing Database
For lenders, a well-organized and up-to-date mortgage marketing database is an invaluable tool for generating quality leads and building profitable customer relationships. Since data quality has a direct impact on conversion rates, clean data ensures higher deliverability and helps you better nurture and qualify leads. Your company’s database is a living, breathing thing, and letting…
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2017 Marketing Plan For Keeping In Touch With Clients
December and January can often be quiet in the real estate world and this makes it a great time to put together your real estate marketing plan. Focusing on your clients and database should be an important part or your marketing plan. Here are some ideas you can use for 2017. Clients and Your 2017 Real…
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Halo Programs Introduces New Marketing CRM for Lenders
Release of MyCRMDashboard Transforms Seasoned Marketing Experts into Software Providers WALLED LAKE, MI (December 29, 2016) – Maintaining customer relationships calls for easy-to-use technology. Lenders want to focus on closing more loans. Halo Programs, Inc. is happy to introduce MyCRMDashboard. MyCRMDashboard is the only solution loan officers need. This CRM system takes care of communications…
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Examples of Automated Marketing Programs that Retain Customers & Generate Leads
The technology is readily available to automate many marketing tasks, such as emails, posts to social media, and content updates on your website. It is important that you fully understand the capabilities of any automated marketing program you choose. Ideally, it helps you maintain individualized contact with your existing customers while connecting with potential customers…
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4 Ways to Increase Landing Page Conversions
Small business marketing relies heavily on website generated traffic in many cases. A cost-effective solution to helping you get more customers, your website should be a great benefit to your brand. If you’re not turning landing page visitors into customers though, you could be getting less from your website than you bargained for. Use these…
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Mortgage Marketing Campaigns: 3 Ways to Skyrocket Customer Retention
Lenders constantly feel the pressure to find more effective and efficient ways to retain customers. Customer retention is always a challenge, but there are ways to make your mortgage marketing campaigns more successful at building better customer loyalty. It starts with understanding that it takes a different marketing approach to keep current customers than to gain…