Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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3 Ideas for Newsletters for Loan Officers
Regularly sending newsletters to your current and potential clients is essential for keeping your name top-of-mind when they need a loan. Well-crafted newsletters can be a valuable asset to your business. Here are three simple and engaging ideas for your newsletters: 1. Mortgage Tips Share brief, informative pieces about the loan process. Explain how a…
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Creating a Goal-Driven Team: Best CRM for Contractors
HVAC sales professionals face unique challenges in today’s selling environment. Customers are now savvy and well-researched, often comparing dozens of options online before contacting an HVAC company. To stand out, your sales team needs a positive attitude, an ability to pick up on verbal cues, and most importantly, a sales strategy driven by established goals….
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Discover the Future of Fintech with MortgageHalo by Halo Programs
Introduction In an era defined by rapid technological evolution, the intersection of technology and financial services is more pronounced than ever. The fintech industry, a vibrant and ever-expanding field, continues to push the boundaries of what’s possible, profoundly transforming how businesses operate and how consumers manage their financial lives. As the pace of innovation accelerates,…
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5 Brilliant Ways to Use Real Estate Marketing Automation and Close More Leads
Introduction Real estate marketing automation is a game-changer for agents and brokers. It’s a way to use technology to automate tasks that used to take up a lot of time and effort, like nurturing leads, communicating with clients, and analyzing data. Here are some key benefits of using real estate marketing automation: Using marketing automation…
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Did You Know? Real Estate Marketing Automation Tools Are Revolutionizing the Industry
Introduction In today’s digital age, real estate marketing automation tools are becoming increasingly essential. These tools streamline and automate routine tasks, create efficient workflows and free up valuable time for realtors to focus on what matters most – building relationships and closing deals. Marketing automation in the real estate sector involves leveraging technology to automate…
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Win Back Lost HVAC Customers with Direct Marketing
Retaining customers is crucial for the success of your HVAC business. Repeat customers not only provide steady revenue but also bring referrals, testimonials, and positive reviews that attract new customers. Selling more to your existing customers is more cost-effective than finding new ones. It typically costs at least six times more to acquire a new…
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Tech Entrepreneur Marc Mandt Takes on Another New Challenge as the CTO at Halo Programs
WALLED LAKE, Mich.–(BUSINESS WIRE)–For more than 50 years, Halo Programs has provided valuable industry-specific automated marketing to mortgage, real estate companies, and HVAC contractors, with tools designed to generate low-cost, high-yield customer leads. Over the last 10 years, the company has developed 3 industry-specific CRM solutions. It has taken another big step by promoting tech…
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Understanding How the Mortgage Sphere of Influence Marketing Works
The concept of using your sphere of influence in marketing isn’t a new one. You should look to your connections when you want to build or grow. Your particular sphere of influence could include current and previous business connections, family, friends, and college contacts. It could also include your softball team, your barber, and your…
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Contractor Marketing: How to Ask for (and get) Referrals
One of the most effective contractor marketing strategies is word of mouth marketing. This includes getting your customers to refer others to you. If you do a great job and have great customer service, then your past customers will be happy to refer their friends and family to your business. But how often do you…
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Effective Contractor Marketing Strategies: Boost Your Local Presence
Contractor marketing extends beyond your online visibility and local advertising. Engaging with your local community can be a powerful way to promote your business. Wondering how to kickstart your local contractor marketing strategy? Here are some valuable tips: 1. Sponsor Local Events: Identify events in your community seeking sponsors. Partner with events that attract your…
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The Psychology of Social Proof: How It Influences Real Estate Choices
Social proof is a fascinating and influential concept that greatly impacts real estate decisions. It happens when people look at the actions and opinions of others for guidance. In simpler terms, it’s like following the crowd, especially when you’re unsure about what to do. In real estate, social proof shows up in various ways: Peer…
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Autumn Marketing Success Strategies
As the cool autumn breeze starts to settle in, it’s the perfect time to rev up your marketing efforts and ensure a successful fall season for your heating and cooling company. With the changing weather come new opportunities to boost your business. If you’re seeking innovative ways to elevate your marketing strategy for the upcoming…