Explore Our Technology and Marketing Innovation Blog

Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.

A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.

We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!

  • The Psychology of Social Proof: How It Influences Real Estate Choices

    The Psychology of Social Proof: How It Influences Real Estate Choices

    Social proof is a fascinating and influential concept that greatly impacts real estate decisions. It happens when people look at the actions and opinions of others for guidance. In simpler terms, it’s like following the crowd, especially when you’re unsure about what to do. In real estate, social proof shows up in various ways: Peer…

  • Autumn Marketing Success Strategies

    Autumn Marketing Success Strategies

    As the cool autumn breeze starts to settle in, it’s the perfect time to rev up your marketing efforts and ensure a successful fall season for your heating and cooling company. With the changing weather come new opportunities to boost your business. If you’re seeking innovative ways to elevate your marketing strategy for the upcoming…

  • Unlocking Success with Drip Marketing: A Guide for Loan Officers

    Drip campaigns are robust tools in email marketing, invaluable for nurturing customer relationships and maintaining a healthy and responsive email list. Specifically for loan officers, they offer an effective approach to garner referrals and new customers. A well-executed drip campaign involves a mix of informative content, practical advice, and a blend of online and offline…

  • Boosting Your Real Estate Open House with Neighborhood Engagement

    Boosting Your Real Estate Open House with Neighborhood Engagement

    You know how a great play keeps the audience hooked from start to finish? Well, selling a house is kind of like putting on a show. You want to grab people’s attention, keep them engaged, and leave them with a memorable experience. So, how do you do it? Start by turning your open house into…

  • Clients for Life Await

    Clients for Life Await

    Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Halo Programs, Inc. Every client has the potential of becoming a million-dollar sale. Once you realize the value of each borrower, you can begin to implement a system so you don’t lose them to the competition without even…

  • Making CRM Software Work for Your Mortgage Company

    Making CRM Software Work for Your Mortgage Company

    Using CRM software can be a game-changer for your mortgage company, helping you provide better customer experiences and grow your business. But adopting this software can be a bit tricky. If you’re thinking about switching to a new CRM system or want to improve how you use your current one, we’ve got some tips to…

  • How to Use Monthly Real Estate Mailers

    How to Use Monthly Real Estate Mailers

    Mailers are a tried-and-true marketing strategy for Realtors. They’re designed to build awareness and are most effective when done over time. Did you know that the direct mail household response rate of 5.1% is far higher than email (.6%), paid search (.6%), online ads (.2%), and social media (.4%) combined? Monthly Mailings Get Results Studies have…

  • Here’s How a Mortgage CRM Can Improve the Quality of Your Lead Generation

    Here’s How a Mortgage CRM Can Improve the Quality of Your Lead Generation

    It’s impossible for any company to survive without consistent lead generation. Without a steady influx of new and qualified leads, then your mortgage lending business will be unable to grow. Thankfully, there’s an easy way to seamlessly, and autonomously, improve lead generation for your company. With a mortgage-specific CRM software, you’ll be able to use…

  • Halo Programs Named to HousingWire’s 2020 Tech100 List

    Halo Programs Named to HousingWire’s 2020 Tech100 List

    Halo Programs is recognized among leading technology solutions in the real estate industry. Halo Programs’ MyLeadDashboard, an automated marketing solution for the residential real estate industry, was named to HousingWire’s 2020 TECH100 list on March 2. MyLeadDashboard drives repeat business for agents with automated client follow-up and hands-free “just listed/just sold” prospecting programs. “Our company’s…

  • Excitement Builds for LeadingRE 2020 Conference Week

    Halo Programs to sponsor the 2020 Leading Real Estate Companies of the World Annual Conference Week. Ready to engage with leaders in real estate from around the globe? Halo Programs is pleased to announce it will be sponsoring at this year’s LeadingRE Annual Conference Week. Bringing together the power of the world’s largest community of…

  • A Better Way to Handle Marketing

    Story as published in Scotsman Guide, the leading resource for mortgage originators. By Kirk King, President of Halo Programs, Inc. The majority of a mortgage originator’s time is spent managing and meeting borrower expectations, networking with prospective clients and industry peers, and maintaining strong relationships with referral partners. Keeping up with those tasks is a…

  • Halo Programs Announces SMS Text Messaging Functionality Inside Mortgage CRM

    Halo Programs Announces SMS Text Messaging Functionality Inside Mortgage CRM

    New integration allows loan officers to send SMS text messages to contacts through MyCRMDashboard Halo Programs, Inc. is pleased to announce a new software feature. Halo Programs connected its mortgage CRM software with Twilio’s communication platform. This technology integration enables users of MyCRMDashboard to create conversations with their prospects, customers and referral partners through SMS….