Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Drip Marketing vs. Lead Nurturing: Do You Know the Difference Between These Strategies?
Customer acquisition is traditionally a lengthy process that requires long-term dedication to finding, educating and convincing individuals who will purchase your products or services. Two common techniques in this category are drip marketing and lead nurturing. Both are long-term techniques that must unfold over time, and both require numerous contacts with potential customers. However, there…
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Target Marketing — The Backbone of Sales and Marketing Alignment
Your sales and marketing departments are both vital components of your company, but if their efforts aren’t aligned, their effectiveness can be diminished. Worse, there could be times when these two important functions are working at odds with each other. To make sure both sales and marketing are working in tandem, apply some of the…
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5 Ways Personalized Marketing Campaigns Can Work for Your Firm
A personalized marketing campaign allows you to focus marketing efforts toward the individual customers who are most likely to be interested in your products and services. Personalized marketing is based on your knowledge of your customers—what they usually buy, what topics interest them, what their most common needs are and what they use to solve their…
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Move Over Digital Marketing — 6 Ways to Spice Up Your Direct Mail Marketing Campaign
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy.
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A Deeper Look at Relationship Marketing — 3 Tips for Making the Connection Count
Finding out information about your customers is much easier today because of the proliferation of social media platforms—a LinkedIn profile or series of tweets on Twitter, for example, can be very informative. In the best type of relationship marketing, the information you gather on your customers should come from more direct sources.
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5 Marketing Moves for Enhancing the Likelihood of Customer Retention
As marketing costs continue to rise, it becomes more practical and profitable to focus a significant portion of your sales efforts on customer retention. Here are five marketing steps you can take to improve your customer retention and keep your existing customers happy and willing to buy.
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Want More Successful Leads? Treat Your Lead Database as a Valued Asset
Of the many assets in your business, your marketing database is perhaps the most valuable. Your lead database is the pool of prospects you are working to convert into paying customers. Treat your lead database as a valued asset and it will pay you back again and again.
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CEOs Using Social Media Make an Impact – 7 Practical Tips for Success
Social media comprises a major component of the communications used to establish and maintain your company’s overall reputation and presence. CEOs and social media are a logical combination for companies that want to forge meaningful connections with customers while sustaining an edge over competitors.
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Encourage Customer Loyalty By Understanding What Pushes Them Away
Business owners spend much of their time searching for the best ways to attract and keep customers. Equally valuable lessons can be learned from recognizing what drives customers away.
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Latest Real Estate Marketing Tool Is Video Should You Embrace It
September 2013 Issue The Latest Real Estate Marketing Tool: Video – Should You Embrace It? Video has established itself as the way to communicate online. Did you know Google gives video content increased priority in its rankings? People of all ages watch videos on every kind of device, ranging from smartphones to television sets. If…
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What Is One Client Worth In Real Estate
August 2013 Issue What Is One Client Worth In Real Estate If you’ve ever bought a cell phone or a razor with replacement blades, you’ve done business with a company that understands the lifetime value of a client. Those businesses pay little or no attention to the profit they earn on the first sale. Instead,…
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Learn From Closed Real Estate Deals With Well-Crafted Client Satisfaction Surveys
July 2013 Issue Learn From Closed Real Estate Deals With Well-Crafted Client Satisfaction Surveys A closing isn’t the end of your relationship with the client. While it may lead to a paycheck and the client might not have any more business to conduct with you at this time, there’s still one important piece to the…