Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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5 Marketing Moves for Enhancing the Likelihood of Customer Retention
As marketing costs continue to rise, it becomes more practical and profitable to focus a significant portion of your sales efforts on customer retention. Here are five marketing steps you can take to improve your customer retention and keep your existing customers happy and willing to buy.
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Want More Successful Leads? Treat Your Lead Database as a Valued Asset
Of the many assets in your business, your marketing database is perhaps the most valuable. Your lead database is the pool of prospects you are working to convert into paying customers. Treat your lead database as a valued asset and it will pay you back again and again.
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CEOs Using Social Media Make an Impact – 7 Practical Tips for Success
Social media comprises a major component of the communications used to establish and maintain your company’s overall reputation and presence. CEOs and social media are a logical combination for companies that want to forge meaningful connections with customers while sustaining an edge over competitors.
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Encourage Customer Loyalty By Understanding What Pushes Them Away
Business owners spend much of their time searching for the best ways to attract and keep customers. Equally valuable lessons can be learned from recognizing what drives customers away.
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Latest Real Estate Marketing Tool Is Video Should You Embrace It
September 2013 Issue The Latest Real Estate Marketing Tool: Video – Should You Embrace It? Video has established itself as the way to communicate online. Did you know Google gives video content increased priority in its rankings? People of all ages watch videos on every kind of device, ranging from smartphones to television sets. If…
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What Is One Client Worth In Real Estate
August 2013 Issue What Is One Client Worth In Real Estate If you’ve ever bought a cell phone or a razor with replacement blades, you’ve done business with a company that understands the lifetime value of a client. Those businesses pay little or no attention to the profit they earn on the first sale. Instead,…
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Learn From Closed Real Estate Deals With Well-Crafted Client Satisfaction Surveys
July 2013 Issue Learn From Closed Real Estate Deals With Well-Crafted Client Satisfaction Surveys A closing isn’t the end of your relationship with the client. While it may lead to a paycheck and the client might not have any more business to conduct with you at this time, there’s still one important piece to the…
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5 Ways to Convert Those Online Leads Into Legitimate Sales
June 2013 Issue 5 Ways to Convert Those Online Leads Into Legitimate Sales It’s one thing to drive real estate leads to your website, but if you can’t convert online leads, you’re wasting opportunities that you worked hard to earn. To make sure that your online leads have a shot at turning into offline paychecks,…
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Marketing Tips for Attracting Generation X and Y Home Buyers
May 2013 Issue Marketing Tips for Attracting Generation X and Y Home Buyers With Generation X straddling their starter and move-up home years, and Generation Y starting to enter the market, the process of selling houses is changing. Old techniques aren’t working as well, and if you aren’t using intelligently targeted multi-channel marketing, you could…
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Establishing an Effective Client Retention Strategy is Key to Real Estate Success
April 2013 Issue Establishing an Effective Client Retention Strategy is Key to Real Estate Success Think about how much work and time you spend to bring in a client. For every buyer or seller that closes with you, you’ve been through countless showings, disqualified umpteen unqualified buyers and unrealistic sellers, and competed and lost many…
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9 Tips for Making Your HVAC Direct Mail Marketing Material Pop
September 2013 Issue 9 Tips for Making Your HVAC Direct Mail Marketing Material Pop Well-timed and attractively designed direct mail marketing pieces have a significant impact these days, in the era of less postal mail. Since fewer envelopes, flyers and postcards land in the mailbox—yours will get even more attention, especially when personally addressed to…
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Timing Is Key for Your Seasonal Lead Generation Campaign
August 2013 Issue Timing Is Key for Your Seasonal Lead Generation Campaign Staying busy during the slow months can be a challenge in any business, and it takes a little creativity to keep business coming through the door. For some HVAC contractors, spring and fall present this challenge. During these times of year, customers aren’t…