Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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More Database Marketing Tips Now Available in Our Resource Center
Are you ready to reach out to your contacts and customers with a marketing message? Let your database work for you. Halo Programs introduces the second in our new resource series to help you understand how to implement a more effective database marketing campaign. It’s full of tips and solutions that your company can implement…
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Survey Shows Email Marketing Still Packs a Punch Compared to Social Media Efforts
Marketing through social media is important to a comprehensive marketing strategy, but a recent industry survey shows that email marketing remains a powerful technique for getting your sales messages, offers and promotions in front of the people most likely to respond to them. In an iConsumer survey conducted by the international management consulting firm McKinsey &…
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Is Marketing Automation Right for Your Company? 7 Signs It’s Time to Say Yes
As companies grow and acquire customers, it gets more difficult to manually manage that expanding pool of customer data. If your operations are exhibiting any of the following signs, it may be time to establish a marketing automation program for your company.
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Reaching Out to Past Clients Is Worth the Effort, Don’t Let Your Competition Steal Them
Finding new leads and cultivating them into customers is a necessary process, but it shouldn’t be the only method you use to keep the revenue flowing. Your past customers are also a rich source of potential sales, one that will take less commitment of resources and effort to reacquire. By reaching out to past clients, you’ll be…
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5 Important Pointers for Developing Client Surveys
Communicating regularly with your customers gives you the chance to find out what you’re doing right and wrong directly from the persons most affected by your actions. Developing client surveys that make the best use of this opportunity to communicate with your customers will let you ask the important questions that can help you refine your business…
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Customer Retention for 2014
Acquiring new customers is likely to be a common goal for companies and marketers in 2014. It’s certainly true that a steady influx of clients is important to sustaining a business. However, any company can gain new customers, generate more sales, and improve profits by focusing on existing customers with well-crafted customer retention programs. Why Focus on…
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Marketing Program Examples For Your Business
In the flurry of planning and running a marketing campaign, it’s easy to forget that each marketing program will require specific steps and actions to be successful. Here are some marketing program examples that illustrate how Halo Programs can help you with customized, effective marketing processes.
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Continuity with Your Customers Part 1: Introduction to Database Marketing
A new online resource has been published to help businesses focus their database marketing efforts for greater efficiency and success. “Continuity with Your Customers Part 1: Introduction to Database Marketing” provides a comprehensive primer on database marketing and what it can do to help your company succeed in a challenging, ever-evolving marketplace.
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SEO Trends in 2014 That Can Impact Your Marketing Reach
Search Engine Optimization (SEO) continues to be a powerful and effective online marketing technique for businesses of all sizes. With powerhouses such as Google penalizing sites that produce poor content or use devious tactics, it’s critical to be aware of how SEO can help or harm you. Remember these SEO trends and how they could affect…
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Maximize Sales and Retain Clients With Upselling and Other Thoughtful Techniques
By better serving the clients you already have, you’ll improve your own bottom line while also increasing client satisfaction and retention. Here are some ways to use well-timed upsells and other creative techniques to please and retain clients.
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Are Your Inbound Marketing Strategies Paying Off? 5 Metrics to Make That Determination
The more you rely on inbound marketing to produce leads and clients, the more you need to know which elements of these processes are working and what results they’re producing. Relying on the wrong metrics to evaluate inbound marketing performance can leave you embracing statistics that may look impressive but aren’t truly representative of your marketing programs….
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7 Marketing Tactics That Can Quickly Become Mistakes if Not Delivered Just Right
Some types of marketing techniques leave little room for error when you use them in your campaigns. Here are seven relatively common marketing tactics that can turn into significant errors if they’re not applied correctly.