Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Stay in Touch After the Sale With Customer Database Marketing
In every customer interaction, there exists useful information for improving customer service and increasing your sales and profits. Keeping track of this information and using it to your greatest benefit requires a customer database and a well-defined strategy for customer database marketing.
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Building a Referral Marketing Plan: 3 Types of Referrals to Work Toward
As you evaluate and implement marketing programs designed to produce leads and prospects, remember that your existing customers are a prime source of new customers through referrals.
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Marketing Your Product Successfully Requires Targeting the Right Folks the Right Way
To be effective, marketing must be focused. Even if your product has broad appeal, marketing your product must still involve targeting your advertising, offers and informational campaigns to the potential customers who are most likely to use what you have to sell.
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You’ve Set Lead Generation Goals, Now How Do You Achieve Them?
It’s easy enough to set lead generation goals, but the actual methods for finding and pursuing those leads can be somewhat more difficult to pin down. The following techniques outline several effective ways to let potential customers know about your company and what you offer.
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Marketing to HVAC Service Customers
March 2013 Issue Marketing to HVAC service customers: Your best bet for soliciting feedback and referrals Seeking out customer feedback and referrals must be a key component of your strategy when marketing to HVAC service customers. HVAC businesses that place their emphasis on one-time transactions are missing one of the keys to long-term business success. Building relationships…
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1 Marketing Tip For Ultimate HVAC Success
December 2012 Issue 1 Marketing Tip For Ultimate HVAC Success Do you face lots of problems each day at work? Congratulations! For small business owners, especially in the service sector, that can be a great thing. Every new problem presented by your customers (and potential customers) gives you the opportunity to create a solution. When you…
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5 Methods for Encouraging Customer Loyalty In Your Client Base
Acquiring new leads and customers is certainly important, but without repeat customers who endorse your company and support you with their purchases, your business will likely fall short of its potential. Customer loyalty is built through effective follow-up that creates sincere and meaningful relationships with your customers.
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Spring lead generation: Utilize the changing seasons to entice new clients
April 2013 Issue Spring lead generation: Utilize the changing seasons to entice new clients Spring is here and besides refreshing showers and beautiful flowers, it brings HVAC companies a unique opportunity to generate new business. Consider using the following proven lead generation and retention strategies that work especially well in springtime. Seasonal sales and customer…
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3 HVAC Marketing Rules To Live By
October 2012 Issue 3 HVAC Marketing Rules To Live By This month we’ve got some ideas to help you build on the progress we know you’ve already made marketing your HVAC company, because you pay close attention to our newsletters! 1. Position yourself as an HVAC expert Ensure that all communications position you as a…
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HVAC Marketing Without Setting Your Hair On Fire
September 2012 Issue HVAC Marketing Without Setting Your Hair On Fire: Being Effective Without The Drama To be successful in the HVAC industry, you must have the right combination of highly trained technicians, great marketing and a steady stream of business. It can be tempting to fall into the pattern of playing pricing games and…
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Is your customer database an untapped asset for growth?
February 2013 Issue Is your customer database an untapped asset for growth? For many small businesses, the answer (unfortunately) is yes. Most HVAC contractors aren’t experts in data analysis or database management – or they’re too busy running their business to optimize their data-gathering process. Since today’s business climate is very data-driven, leaving this asset…
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Let Your Database Drive Your Marketing Efforts – Start With a Company Database Evaluation
Database marketing is a powerful and effective way to generate new leads while promoting brand loyalty and increasing sales to existing customers.