Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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A Priceless Marketing Tool — A Quick Client Interview to Focus Your Strategy
A successful marketing program is fueled by knowledge and information. You must thoroughly know your products and services, and you must know the general trends and needs that drive business in your industry.
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3 Tips for Successful Lead Generation on a Limited Marketing Budget
Finding high-quality leads can consume a substantial portion of your marketing resources. If your budget’s limited, you’ll need to search for strategies that can promote lead generation while leaving you with enough funds and resources to pursue other marketing areas.
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Reasons Why Direct Mail Marketing Still Works for Many Industries
Marketing through email, social media and other electronic venues is highly effective in today’s business environment. However, the physical presence of a direct mail marketing piece in a potential customer’s mailbox still works to spark interest, generate leads and convince customers to buy on the spot.
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9 Marketing Tools to Consider Adding to Your Company’s Arsenal
Internet marketing continues to evolve and advance at a blinding pace. Here are nine marketing tools and trends that can be useful to your current and near-term online business development efforts.
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Your Marketing Plan and Strategy Should Go Hand in Hand
At any stage of a business, careful planning is necessary to establish and meet marketing, business development and growth goals.
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Tips for Effective Lead Management and Follow-up
For every business, a steady source of leads is vital to the ongoing success of the enterprise. Good leads should not be considered a one-and-done source of sales. Effective lead management and follow-up will ensure both a steady source of new leads and repeat sales with high levels of satisfaction from your existing customers.
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Three Opportunities for Cross-Selling HVAC Services
May 2013 Issue Three Times When Cross-Selling HVAC Services Comes Naturally Existing customers can be a gold mine of new business, but one that too often goes untapped. The good news is that your current client relationships provide many reliable opportunities for cross-selling HVAC services and up-selling new products, add-ons, upgrades or service and maintenance…
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Inbound Marketing and How It Differs From the More Traditional Outbound Techniques
As the World Wide Web has evolved and advanced, so have the techniques used to attract, convert and serve customers. Traditional outbound marketing techniques that once worked well have given way to newer inbound marketing processes that are more creative and more likely to appeal directly to a company’s target market.
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Improve Email Marketing Open Rates and Click-Throughs With These Tips
Even the best designed and carefully crafted email marketing message won’t help you if it doesn’t get opened and generate click-throughs to your website or product page. Here are some suggestions for improving the open rates and click-throughs for your next email campaign.
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Unique Branding for Your Company: Dos and Don’ts to Keep in Mind
The global business environment is vast, and a key component to success in that large arena is a unique brand and a distinctive business identity.
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What is Lead Incubation?
Somewhere within your customer database you probably have a substantial number of expired leads. You may have expended some effort trying to convert these leads into customers, but eventually you decided that they were no longer viable targets to pursue.
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Improve Your Client Retention Program With Effective Tracking
Acquiring and keeping customers is the core necessity for your business. When looking for ways to improve your client retention program, you can benefit from applying a well-tested and proven metaphor to guide your actions: the sales funnel.