Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Past Customer Reactivation: 8 Tips to Get Those Clients Back
The search for new clients shouldn’t be your only business goal. Here are eight past customer reactivation techniques that will bring former customers back and make them ready to buy from you again.
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Building Brand Loyalty and the 3 Myths You Don’t Want to Fall For
A successful business applies careful attention to customer care at all points of the sales and servicing process. New leads must be cultivated and acted upon while current customers must be served efficiently and respectfully.
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Secrets to HVAC Cross Media Marketing
June 2013 Issue The Secrets to Cross Media Marketing for Your HVAC Company Cross media marketing keeps your HVAC customers active and engaged with your company. Using this strategy, you can stay in touch with your clients continuously and in their preferred manner. By doing so, you keep that crucial relationship dynamic alive. Cross media…
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Database Marketing Benefits From a Long-Term Strategy
Your customer database has great value as a source of marketing data that can drive your business to increased sales, better customer retention and greater profitability.
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Creating a Client Follow-Up System That’s Genuine and Works
As much as we might want sales to happen immediately, customers often don’t respond to sales and marketing efforts on the spot. For multiple reasons, they might not be ready or able to commit to a purchase.
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Effective Ways to Improve Customer Relationship Marketing Efforts
The best customer relationship marketing systems provide a systematic and gradual way to build the one-on-one customer relationships that increase sales, solidify loyalty and prompt your customers to recommend you to others.
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Email Marketing Basics: Best Practices for Kick-Starting Your Campaign
An email marketing campaign is an efficient and economical way to get your message out to many people at the least cost possible.
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A Priceless Marketing Tool — A Quick Client Interview to Focus Your Strategy
A successful marketing program is fueled by knowledge and information. You must thoroughly know your products and services, and you must know the general trends and needs that drive business in your industry.
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3 Tips for Successful Lead Generation on a Limited Marketing Budget
Finding high-quality leads can consume a substantial portion of your marketing resources. If your budget’s limited, you’ll need to search for strategies that can promote lead generation while leaving you with enough funds and resources to pursue other marketing areas.
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Reasons Why Direct Mail Marketing Still Works for Many Industries
Marketing through email, social media and other electronic venues is highly effective in today’s business environment. However, the physical presence of a direct mail marketing piece in a potential customer’s mailbox still works to spark interest, generate leadsĀ and convince customers to buy on the spot.
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9 Marketing Tools to Consider Adding to Your Company’s Arsenal
Internet marketing continues to evolve and advance at a blinding pace. Here are nine marketing tools and trends that can be useful to your current and near-termĀ online business development efforts.
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Your Marketing Plan and Strategy Should Go Hand in Hand
At any stage of a business, careful planning is necessary to establish and meet marketing, business development and growth goals.