Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Halo Programs Celebrates 40th Anniversary
http://www.onlineprnews.com/news/318710-1358180990-continuity-programs-celebrates-40th-anniversary.html Online PR News – 14-January-2013 –WALLED LAKE, Michigan – Halo Programs is celebrating its 40th corporate anniversary. The relationship marketing firm opened its doors on January 22, 1973, and has seen many changes in technology among the constants in its three business fundamentals. What began as a small division of Epps Advertising has grown…
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Customers Expect Multichannel Marketing Communications
Whether or not you agree with the “marketing rule of seven,” it’s undeniable that the more times people in your target market hear about your company, the more likely they are to become customers.
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How To Bring Past Customers Back To Life
Somewhere out there is a group of people who’d happily buy from you and even refer more business to you … if only they remembered you exist. Those people are your satisfied past customers.
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Are Your Corporate Marketing Programs Personalized Enough?
While the statement that corporations are people has entered popular culture, there is some truth to it. Not in the political or economic sense, but in the practical sense. Your company is only as good as the people behind it, and that includes both customers and employees. Using this knowledge when developing your corporate marketing program…
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2013 Marketing Strategy: 5 Ways To Generate Better Leads
Your business needs leads — individuals with an interest in products and services like yours and who could become your customers — to grow, survive and thrive. As you develop your 2013 marketing strategy, keep in mind the following five methods for generating better leads.
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Personalized Marketing: Put The Programs That Deliver Into Your Employees’ Hands
Companies are a lot like people: each one has its own personality. How your company’s personality — your brand — is expressed can make or break your business, and your marketing plays a vital role in that expression.
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Marketing Tools Should Free Up Your Time — Not Take It Over
You will find no shortage of marketing tools as you create and execute campaigns. However, not every tool is necessarily a good one, or the right one for your needs.
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Turn Neighborhood Marketing Into Real-Time Prospects
Employing a neighborhood marketing strategy can turn local prospects into paying customers. It makes sense that households with demographic data similar to your existing customer base will be drawn to your business, giving you an edge over competitors with a limited marketing scope.
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Repeat Customer Marketing Must Be Part Of Your Mix
Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your…
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Need Backside Marketing? Make The Most Of Your Space
Printed direct mail marketing is an effective way to provide information to a prospect or customer while promoting your business at the same time. The primary message is displayed on the front of the material, and an additional marketing message is included on the back. You’re already paying for printing and mailing, why not make use…
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Brand Consistency Marketing Gives Everyone The Same Playbook
Do your marketing and sales reps know how your brand consistency marketing plan works? If they don’t, that lack of information is likely to stymie your efforts. By putting together an effective program to promote brand consistency, you’ll increase revenue and drive growth.
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Systematic Marketing: Just Follow The Steps To Growth
A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.