Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Taking Customer Loyalty Up a Notch: 5 Tips
According to recent research, improving your customer loyalty by just 10 percent can bring you an 80 percent boost in profits. When you think about it, a 10-percent improvement isn’t that drastic. Just by making a few changes in the way you approach customer retention, you could see an improvement like that within the year.
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Telling Your Company’s Story: 3 Ways to Make Your Narrative More Compelling
Company storytelling has become a catch phrase in today’s marketing world and with good reason. To really stand out these days, you need to be remarkable. You need a narrative that resonates with your target audience. For all the current talk about storytelling, though, many companies are still coming up short. If you’re struggling with…
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Your Brand Needs a Unique Stamp – Your Own
As social media brings businesses and customers closer together, the people who support your brand want to know your story —who you are, where you came from and why you’re doing what you do. Your brand needs a unique stamp, and the story of why you’re in your particular line of business will give it…
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6 Email Marketing Trends to Watch in 2013
Year after year, email marketing has remained one of the most reliable ways to nurture profitable customer relationships. Like any other online marketing method, though, email marketing is rapidly evolving. To keep your competitive edge in 2013, you’ll want to stay on top of these six email marketing trends.
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Relationship Marketing Programs Keep Your Customers As Sources Of Revenue And Referrals
“Relationship marketing” may be the current catchphrase, but the concept is as old as commerce itself. Developing relationships is the key to building a sustainable business.
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Radius Marketing: Take The Guesswork Out Of Prospecting
The successful search for new customers requires a targeted approach to prospecting and lead generation. Targeted marketing techniques such as radius marketing can give you a way to accurately identify the potential customers who are most likely to respond favorably to your product and service offerings.
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Strategies For Client Retention To Include In Your 2013 Marketing Plan
Before you finalize your 2013 marketing plan, take one more look through. Chances are you’ve left out at least one potentially profitable client retention strategy.
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Halo Programs Celebrates 40th Anniversary
http://www.onlineprnews.com/news/318710-1358180990-continuity-programs-celebrates-40th-anniversary.html Online PR News – 14-January-2013 –WALLED LAKE, Michigan – Halo Programs is celebrating its 40th corporate anniversary. The relationship marketing firm opened its doors on January 22, 1973, and has seen many changes in technology among the constants in its three business fundamentals. What began as a small division of Epps Advertising has grown…
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Customers Expect Multichannel Marketing Communications
Whether or not you agree with the “marketing rule of seven,” it’s undeniable that the more times people in your target market hear about your company, the more likely they are to become customers.
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How To Bring Past Customers Back To Life
Somewhere out there is a group of people who’d happily buy from you and even refer more business to you … if only they remembered you exist. Those people are your satisfied past customers.
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Are Your Corporate Marketing Programs Personalized Enough?
While the statement that corporations are people has entered popular culture, there is some truth to it. Not in the political or economic sense, but in the practical sense. Your company is only as good as the people behind it, and that includes both customers and employees. Using this knowledge when developing your corporate marketing program…
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2013 Marketing Strategy: 5 Ways To Generate Better Leads
Your business needs leads — individuals with an interest in products and services like yours and who could become your customers — to grow, survive and thrive. As you develop your 2013 marketing strategy, keep in mind the following five methods for generating better leads.