Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Personalized Marketing: Put The Programs That Deliver Into Your Employees’ Hands
Companies are a lot like people: each one has its own personality. How your company’s personality — your brand — is expressed can make or break your business, and your marketing plays a vital role in that expression.
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Marketing Tools Should Free Up Your Time — Not Take It Over
You will find no shortage of marketing tools as you create and execute campaigns. However, not every tool is necessarily a good one, or the right one for your needs.
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Turn Neighborhood Marketing Into Real-Time Prospects
Employing a neighborhood marketing strategy can turn local prospects into paying customers. It makes sense that households with demographic data similar to your existing customer base will be drawn to your business, giving you an edge over competitors with a limited marketing scope.
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Repeat Customer Marketing Must Be Part Of Your Mix
Repeat customer marketing is an essential component of any good marketing strategy. After all, you have already convinced the customer to make at least one purchase. If you provide a good product or service, convincing them to make future purchases will take much less effort than converting a customer that isn’t already familiar with your…
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Need Backside Marketing? Make The Most Of Your Space
Printed direct mail marketing is an effective way to provide information to a prospect or customer while promoting your business at the same time. The primary message is displayed on the front of the material, and an additional marketing message is included on the back. You’re already paying for printing and mailing, why not make use…
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Brand Consistency Marketing Gives Everyone The Same Playbook
Do your marketing and sales reps know how your brand consistency marketing plan works? If they don’t, that lack of information is likely to stymie your efforts. By putting together an effective program to promote brand consistency, you’ll increase revenue and drive growth.
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Systematic Marketing: Just Follow The Steps To Growth
A systematic marketing program clears the way for a business to grow. With a strategic plan for communicating, you can boost customer retention and turn those you worked so hard to get into a group of loyal repeat customers.
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Turnkey Marketing Tools Need “Reach”
Do you already have turnkey marketing tools designed to provide convenient, comprehensive solutions to marketing and maintaining connections with clients? Hopefully you realize they’re only as effective as their reach.
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How To Find The Right Marketing Program Provider – One Your Employees Will Get Excited About
When employees feel personally invested in your company, including its mission and marketing program, it can make for a more satisfying, productive experience. But it’s not easy getting your employees revved up. Engaging them in choosing the right marketing program provider from the beginning can make the difference between a program that thrives, and one…
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Customer Loyalty: Must-Have Component Of Successful Businesses
Customers are fickle, quick to abandon a business for another deal. However, businesses can generally only succeed if they have a stable of indicators in place to ensure customer loyalty.
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Give Personalized Email Marketing Programs The Attention They Deserve
Affordability and flexibility are often the cornerstone requirements of effective personalized marketing programs. Using email marketing offers both, while giving businesses a means to showcase their brand through a series of personalized, customized messages.