Explore Our Technology and Marketing Innovation Blog
Let Halo Programs guide you through the complicated world of marketing with our curated selection of articles. With topics centered around technology and marketing innovation, you are sure to find answers to any question you may have as a Loan Officer, Realtor or HVAC Specialist.
A leading force in the Automated Marketing industry for over 50 years, Halo Programs shares their insight into business, helping you get more leads and keep existing clients happy. This blog section contains countless insider tips that apply to both partners already using our Marketing Automation services and those who are still looking for the perfect Mortgage Broker marketing solution.
We invite you to try our innovative CRM for free today and experience the Halo Programs difference for yourself. It can almost be guaranteed that you will not want to go back to trying to find, manage and retain customers on your own!
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Customized Marketing Solutions: Whether Your Business Is Big Or Small, They Impact Your Bottom Line
Think most businesses don’t need customized marketing solutions? That’s true only if you want to keep your business locked into its past performance, and stunt its growth. Customers have changed, and the way they buy has changed, too. That’s why every business can benefit from customized marketing solutions: A finely tuned marketing program will target your…
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Why Cross-Media Marketing Campaigns Hit The Mark — No Matter What You’re Selling
Whenever you decide to begin a new marketing campaign, the end result should provide a significant return on the investment, or ROI. That’s why it’s important for businesses to take the time to evaluate the best strategy moving forward, one that will get results. Cross-media marketing campaigns could be just what you’re looking for — they…
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Effective Customer Satisfaction Surveys Should Follow These 5 Rules
Customer satisfaction surveys are an effective tool businesses can use to gauge success. A well-developed survey with a long-term strategy can provide valuable insight as to why customers selected your company, and how your business can strategize change to boost marketing ROI. To be successful, however, a customer satisfaction survey should follow five guidelines:
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Database Continuity: How To Preserve That Hard-Won List
One of the most important components of a strategic marketing plan is your database. At the most basic level, without an effective database, you won’t have anyone to sell to. And businesses need a solid database of email and postal addresses through which to generate interest in products and services.
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Making The Most Of Your Email Marketing Campaigns
An email marketing campaign can be an effective tool that optimizes your existing database of customers. But what is the best way to go about implementing email marketing to make your investment in this tool successful?
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Customer Prospecting — The Neighborly Marketing Approach
Businesses that rely on local consumers to drive sales can benefit from taking a neighborly approach to marketing. Used in combination with other direct-mail marketing campaigns, a multilevel strategy that includes customer prospecting can be an ideal, cost-effective means to producing a more effective customer database.
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Are You Using Business Ecards For Marketing? Three Reasons You Should Be
Are you satisfied with results of your marketing efforts? Does your overall marketing strategy include a variety of tools, including social media, direct mail and lead generation to reach the widest consumer base possible? If it doesn’t include business ecards for marketing, you’re likely missing out on a huge demographic and the potential to increase…
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Using Turnkey Marketing Solutions To Generate Exclusive Leads
Lead generation has long been used by businesses to increase sales. What’s new about lead generation, however, is how it’s done — and the cost-per-lead ratio with this new approach is much more cost effective. Using internet technology and a host of marketing communication solutions, the ability to get a return of exclusive leads just…
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Four Email Marketing Tips For Lead Generation
Already convinced that email marketing works? An effective campaign should inform consumers, increase your brand awareness and retain existing customers. But your strategy should also include factors that guarantee lead generation to maximize your efforts — and guarantee results.
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How Referral Programs Put Your Customers To Work For You
Your business most likely has existing customers who are satisfied with your products and services, so why not take advantage of the opportunity to extend your customer base with an effective, formalized referral program? Sometimes called “word of mouth” marketing, developing a referral program within your overall marketing strategy can optimize something that probably already…
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Fine-Tuning Your HVAC Marketing Strategy
An effective HVAC marketing strategy should generally include a broad spectrum of tools designed to reach your target consumer, and yield results. But, finding out just what those tools are can be difficult, and that process requires time. And unless you have the time to spend hours staying up-to-date on the latest marketing know-how, your…
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Boost Marketing ROI In Three Easy Steps
It makes sense to invest in marketing, because it’s a proven way to boost your overall sales. However, if you develop a marketing strategy without a definitive plan, you could be wasting valuable dollars. But even if you have a strategic plan, it’s important to know the effectiveness of that plan, so you can make…